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158

Here are some rules I follow: Try not to repeat content Try to get linked from other, relevant and high quality websites Try to make sure your outgoing links relevant to the content of your site (rel="nofollow" for ones that aren't, such as ads) Give each page a relevant (and unique) title Add in a meta description to each page describing the contents or ...


104

A lot of people look for technical tricks for SEO and ignore the big picture. You need both. Your SEO (and business) strategy is every bit as important as SEO tactics. There are more than 200 SEO factors that go into rankings, but here are a few of the more important SEO factors that I've experienced, both tactical and strategic: Have a website worth ...


99

Yes, putting important keywords closer to the beginning of a title does help SEO. SEOmoz's ranking factors survey agrees, as do other sources. Keyword Use Anywhere in the Title Tag 66% very high importance Keyword Use as the First Word(s) of the Title Tag 63% high importance Keyword Use in the Root Domain Name 60% high importance ...


67

Although there seems to be less difference now than there was in the past, hyphens are recommended if you want each of the terms in your URL recognized as an individual word. The reason for this is that search engines find it easier to treat hyphens as word separators, just as they are in the English language. Underscores, however, are not normally used in ...


65

Here is your answer:


65

The short version is that that the various tags and CSS have different purposes. <h1>Whatever</h1>, for example, carries a certain amount of meaning along with its use: "This is a header, an important–first-level one" and so on. Some parsers also use the hx tags(and others) to create an outline of the document's structure which can be used for ...


48

Check out Google's guide to moving a site: Use a 301 Redirect to permanently redirect all pages on your old site to your new site. Check both external and internal links to pages on your site and make sure they are updated to point to the new domain (obviously, for external links this is difficult) Use the Change of Address tool in Webmaster ...


43

The absolute best long term strategy is to have lots of relevant content that is updated frequently and is easily accessible to your site's visitors.


43

Markup and presentation are different This is a bit like asking "why should we have walls when we have paint?" :) HTML tags denote what your content is - this is a headline, this is a list, etc. CSS denotes what your content should look like - headlines should be blue, lists should be indented this much, the menu should be on the left, etc. Javsascript ...


42

In these days of jQuery (and other JavaScript frameworks) heavy websites then I can't see how it can be a problem, since it's used extensively when you use things like jQuery sliders, transitions, galleries, tickers etc. These are now commonplace and search-engines are clever enough not to blindly penalise their use. A user states this in the Google ...


41

This won't do what you hope it will do. The redirect will effectively tell Google that URL no longer exists and has moved to your new URL. Plus since the new domain also won't have any links pointing to it it won't transfer any link love over either. The only positive it will have is you can use it as a shorter and more recognizable domain name which is good ...


41

If they're just mirroring your site by feeding your site through a proxy script or regurgitating your HTML verbatum, you can add canonical URLs to your pages. This will let Google know your content is the original source and to show your URL in the search results, not their's. Submit a DMCA request to Google. They're a little slow with them but they will ...


35

There is no SEO benefit as self-links are ignored by the PageRank algorithm. However, this is often done (on other sites and blog posts too) for a couple of reasons: It allows you to refresh the page quickly, and in some instances without the warning that you are resubmitting postdata. Similarly you can re-request the page from scratch, useful if you for ...


31

I usually don't put the logo or site title in an H1. The way I like to look at it is that each page is a document. That document is about a particular subject, as reflected in the page title and also the main heading. The website itself is just the publisher of the document. So, semantically, it's incorrect to use the site logo or name as the main heading of ...


31

(I had to stop writing at some point. I'll probably continually revise this. Keep in mind, this isn't meant to be a comprehensive lesson in SEO. It's meant to help demonstrate how simple SEO is and how to spot the people who have strayed from that reality.) I actually don't like any of the websites recommended by the above users for the following reasons: ...


31

If you are using HTML5, just pick one; they're equivalent. HTML5 does allow block-level links, but in your case there's no particular reason to do it, since there's only one block-level element. Personally, I wouldn't do it here, because having the <h1> tag on the outside would make it easier to scan for in source code. Anything else (XHTML, HTML4, ...


30

There's no circularity implied by having <link rel='canonical' href='http://www.example.com/product/foo' /> appear as http://www.example.com/product/foo. That's the intent. You're saying "the best URL" for this page is http://www.example.com/product/foo, so when the search engines hit http://www.example.com/product/foo?id=1, or ...


30

John Conde's answer, which is currently voted #1, is wrong because of an overly pedantic emphasis on PageRank, which is both a) a formula which is detailed in a publicly accessible research paper and b) Internet shorthand for "the sum of all algorithms Google uses to rank pages", which is a far wider topic than PageRank proper. In the sense intended by a ...


27

There are many acceptable ways to structure your site for both SEO and internationalization. Each have advantages and disadvantages. Top Level Domains Buy the same domain name at multiple top level country domains like example.com, example.es and example.de. Advantages Fully supported by Google. You can add the sites to Google Webmaster Tools where ...


27

I would say no. And this question has been asked on Google webmaster forums and the response was: Having URLs from your website submitted in their disavow file will not cause any problems for your website. One might assume that they are just trying to pressure you. If the comment links they pointed to you are comment-spam that was left by them (or ...


26

I would avoid hyphens in the domain name. While they are useful in the path for a file or post, they add unneeded noise to the domain itself. Imagine having to spell it out for someone..."stack dash overflow dot com" just doesn't sound right. On the other hand, there are likely some domains where a well-placed hyphen would be beneficial. For example: ...


26

You will need to have quite a bit of traffic to your site to get those. Keep creating great content. Google will not give those out easy. Be sure that you have your navigation marked up with semantic HTML and include an id of nav or navigation on your menu. This will help Google know what links are your navigation. (as opposed to a list of links). Also, ...


26

Read the full blog post by Google here, http://googlewebmastercentral.blogspot.com/2010/04/to-slash-or-not-to-slash.html, it covers this exact topic. Long story short Google does not care if you have a trailing slash. However, it will treat the below 2 paths as separate pages. http://www.example.com/some/slug/paths/ http://www.example.com/some/slug/paths ...


26

I highly recommend Google's SEO page, especially their Search Engine Optimization Starter Guide. Content is king with SEO. Build something interesting and they will come.


26

According to the W3C, the P element can only contain other elements as listed here: Phrasing Elements. Therefore, that is syntactically incorrect and may result in a browser error (check Firefox's console). It's recommended to validate your HTML code before submitting to search engines, so I'd suggest avoiding code that may produce errors or looks ...


25

Provide content that people value, and the links will come naturally. This is the slow, free way to drive traffic over time. If you have some particularly valuable or interesting content, submit it to news organizations that relate to your content (Slashdot is a good example for technology content). If they pick up your content it will help to drive ...


25

You can file a DMCA complaint and if you are in the U.S., you can file a copyright civil law suit. Here is a link to a short answer that explains how the DMCA complaint can help anyone: Do you have to be in the United States to file a DMCA complaint? ... and another one the explains more... How much of your content needs to be copied before you can file ...


24

According to SEOmoz's article Link Title Attribute and its SEO Benefit: The title attribute can be used to describe almost any HTML element. A beneficial way to use the title attribute for SEO purposes would be to use it in the link element to provide descriptive text within an anchor tag (which gives you more real estate for your targeted keyword phrases). ...


23

John Conde is 100% correct in everything he said. There are two other considerations for purchasing the extra domain. First is it easy for people to remember the extra domain? Will they possibly type it in on a guess/hope that it is relevant. bn.com is a good example of the first and usedcards.com is a good example of the second. If that is the case and ...



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