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Changes in GA settings (e.g. search term exclusion) does not affect a historical data. Searches for brand terms does not appear since the exclusion (try to change viewed time period)


"(not provided)" prevents Google Analytics search term exclusion from working properly. When the keyword is "(not provided)", Google Analytics has no idea whether it should be excluded or not. All that Google Webmaster Tools data provides is the impression and click history for a search term in aggregate. It doesn't provide information to Google Analytics ...


I am not sure which CMS you are using but it may happen due to title given to website from backend! It may happen that Google datacenter fetching your website may still have older version and may take time to get it resolved. I checked crawled pages of your website and found that only home page has this issue right? keep sharing the status.

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