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12

Google indexes certain documents like PDFs and Word files perfectly fine. But it places a much larger weight on regular web pages. This is mainly to avoid "breaking the web" by forcing the user into a different program (Adobe Reader etc). Cross-platform compatibility is an issue too. The best way to get your documents ranking higher in search engines is to ...


8

Ironically the answer is on this page and every other Stack Exchange site :) You have to define an OpenSearchDescription for your site. If you look at the source code of this page you will see in the header: <link rel="search" type="application/opensearchdescription+xml" title="Pro Webmasters - Stack Exchange" href="/opensearch.xml"> And if you ...


7

First of all, this isn't happening on bing or any other search engines. Also, when I view the pages, like you said, the bad titles don't appear. Therefore, what I think is happening is that your site has became infected with a virus that causes google to see a different version of your page than what other people see, with the bad titles. This is easy to ...


7

For purposes of this answer I'm assuming you are talking about Google Custom Search/Site Search and not the Google Search Appliance which would be a VERY good idea, albeit an expensive one. Outsourcing your search to Google Custom Search is not a bad idea but it may not be the best fit for your site/business model/whatever due to Google's ...


6

Page title The first line of any search result is the title of the web page. This text is generally taken from the contents of the tag for that page (which is also the text that appears in the title bar of your browser. Occasionally (generally when the title tag is not meaningful or the page is not crawlable) Google will pull the title from ...


6

I can understand the frustration when you don't have access to SSH. Below is a simple PHP script that you save in a file in the root folder from where you want to start your search. For example, I wanted to find all files that have the HEX color code string ecebeb under the ../public_html (or the www) folder. Retracing the steps here. Login to ...


5

Use google sitemaps. We use them where I work, you can specify how often pages change, etc: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=156184&from=40318&rd=1 You cannot guarantee that they will crawl today, but for a small enough site, it will help them find your content faster.


5

Andrew Goodman is one of the best authors on the subject of AdWords. His book "Winning Results using Google AdWords" (now in the second edition) is a must read and there's a shorter free guide available on his site at http://www.pagezero.com/publications/google-adwords-guide.php You could also check out the PPC Hero blog at http://www.ppchero.com/ as it ...


5

No. From Google's FAQ: *.com, .org, .gov, .ponies—does my top-level domain impact my site's performance in search? Google's goal is to return the best and most relevant results to the user, regardless of the top-level domain. If our system determines that the best result is a page on a new gTLD, we'll return that page in search results.* ...


5

You shouldn't simple add an extra page simply for an additional index, Google cares about quality not just quantity, so if the page offers nothing special and useful for your visitors then you should remove the page, however if the page is helpful then keep it. You should put your visitors first and the search engines last, with this logic its hard to fail. ...


4

are all the pdfs located at the same spot? I once had the problem that one of my pdf-locations was inside a folder that was excluded by the robots.txt. Submit your sitemap directly to the google-webmaster tool-site and you may get valuable information as to the whyness of the pdfs not appearing. in my case google told me 'hey, these 54 pdf documents are on ...


4

I suggest that you categorise by consumer demographic (men/women/kids), but filter by qualities (formal/casual/price/style/colour etc.). In this way, you create a drill-down system that allows visitors to find exactly what they're looking for, starting with the widest selection (e.g. men's) in your main navigation area before focussing gradually on the ...


4

If you frame your question slightly differently you can find a solution. Instead of asking "What keyword searches return your website closest to the top" instead try asking "What keyword searches that people use return your website closest to the top". The second question is better because you shouldn't care about keywords that work well for your site ...


4

20,000 records is not a lot at all. It's not uncommon for a table to have millions of records and, if your database is designed properly, still be very fast. So using Autocomplete with a table of 20,000 or even one million records is definitely feasible and shouldn't be slow. If it is you need to revisit your database design and SQL queries to make sure ...


4

If you don't mind starting from scratch, giving up all your links, bookmarks, people who remember the url and pagerank then sure you don't need 301 redirects. If you want to keep any of that then you are going to need to keep the old domain running and 301 redirect the important urls to the same pages on the new site. Since importance is based on links to ...


4

All data on a page should be in the same language to make language detection easier for search engines. On a page with <html lang="fr"> English keywords could actually be harmful because (at least) Google doesn’t use just the lang attribute to determine the real language. In practice … I wouldn’t waste time with keywords. I don’t know any relevant ...


4

If your exact search term is going to be the full 'John Smith', I am pretty certain that you are indeed correct and that having /johnsmith would be better as you are targeting a more refined search term and the extension matches up completely with the search term, which we can only assume is a good thing.


4

This is deliberate. To quote from this post on the Official Google Webmaster Central blog: "Starting in April, for browsers with the appropriate support, we will be using the "referrer" meta tag to automatically simplify the referring URL that is sent by the browser when visiting a page linked from an organic search result. This results in a faster time ...


4

As JCL1178 mentioned in their answer, Google will only return results for what it has indexed. Not only does this mean that some of your results may never appear, but if your site is ever de-indexed for some reason, you've lost the search from your web site. Having something as important as search rely on an unsupported 3rd party service is dangerous. Since ...


3

The age-old standard for managing robots is /robots.txt. robots.txt asks robots not to crawl or index certain pages on your site. Your specific question seems to relate more to the Robots <META> tag, which belongs in the <head> of your document, and cannot be specified within a <div> tag somewhere in the body of your page. As it is, your ...


3

Every site is different. I manage a site that gets over 100k visits a month and we get about 2k searches over the same period of time. The amount of searches done is really a function of how many pages you have in your site, how easy your navigation is, how well you search works, and if you have long tail searches like people checking a government site for ...


3

CNAME records that point to other CNAME records should be avoided due to their lack of efficiency, but are not an error. The following example is not recommended: foo.example.com. CNAME bar.example.com. Nevertheless this is the very common practice: example.com (@) is done via "A" record (obviously) www, ftp etc subdomains are done via ...


3

There are three ways google can track time on site that I know: Through chrome browser statistics Through google analtyics The amount of time between the click on your link in the SERP and the time between the next click on the same SERP (indicating the user visited your site then went back to the results page for another link). There have been a number ...


3

Just because you submitted a sitemap doesn't mean Google will index all of your pages(see near bottom of this page). It merely tells them where your content is and in no way guarantees inclusion. If you want to help those pages along you should do your best to promote your website and attract quality links to your pages. They are an important part of SEO and ...


3

However, Google does use gTLDs as a signal for geotargeting, so if you can avoid using a gTLD for content which is intended to have a wider audience than a specific country, I'd recommend doing so. There's a very similar question/discussion here: Advantages of country TLD vs. .com


3

This is similar to the question previously asked here: Is heading (h1, h2, h3...) font size relevant for SEO? but requires it's own answer. Question #1: Does the font-size (style) affect the SEO value of headings? Answer: No. Except when used to de-emphasise or obscure the headings in a way that is clearly meant to either manipulate the emphasis, or to hide ...


3

Using a robots.txt file in your subdomain will help (and Google will obey this), but another step you can take is to specify with a Google Webmasters account that you don't want this subdomain to be indexed. You can also use a meta tag on all pages in the subdomain: <meta name="robots" content="noindex"> If this happens to be a site that you ...


3

Google does not necessarily use the meta description in the SERPs. It uses whatever text it thinks is appropriate, which may or may not include (part of) the meta description. (Google updated its cache of your homepage less than two weeks ago on 28 Dec 2012.) EDIT (2013-01-15): Interesting to note that I see today your updated title and description are ...



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