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Sitemap protocol is using an important feature called priority so depending on these values you can give more importance to an url than another. Also there's a concept called AdWords Ad Ranking Formula http://searchengineland.com/new-adwords-ad-ranking-formula-what-does-it-mean-174946 So depending on what the crawlers can see and is prioritized in sitemap ...


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In principle, it should not make a difference. While itemReviewed and review are not inverse properties (because itemReviewed can also be used for ratings, not only reviews), they mean essentially the same thing in your examples. However, it’s conceivable that a consumer would only support (or: look for) one of the properties, e.g., because the other one is ...


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This looks like a mix-up on our (Google's) side -- I'll pass it on to the team to check out. Thanks!


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For the actual residence, use 'Place' as the schema markup to denote address etc. For anything transactional, refer to the potentialAction property. <div itemscope itemtype="http://schema.org/Place"> ... <div itemprop="potentialAction" itemscope itemtype="http://schema.org/TradeAction"> <!-- change 'TradeAction' to 'RentAction' or 'Buy ...


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When checking your document by entering its URL, it reports this error. But when checking your document by entering its markup (or when re-checking the code the tool fetched from the URL), it reports no errors. So this seems to be a bug in the Google Structured Data Testing Tool. Just a guess, but maybe it’s related to the fact that your last breadcrumb ...


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(Leaving aside consumer support.) The vocabulary Schema.org offers two ways to provide breadcrumbs for a WebPage (and its sub-types): breadcrumb property with a text value breadcrumb property with a BreadcrumbList value Using text is easy, but unstructured (harder to parse for consumers). Using BreadcrumbList is more complex, but allows to specify ...



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