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7

Use microdata to mark up useful data It makes sense to use schema.org markup if you are representing any of the supported data types, and when that data is likely to be useful. Be aware that microdata makes file sizes bigger How you evaluate whether data is 'useful' or not is a matter of personal taste. Just be aware that microdata can add weight to a ...


6

Try schema.org metadata for WebApplication. It looks like that. <body itemscope itemtype="http://schema.org/WebApplication"> <h1 itemprop="name">YOUR_APP_NAME</h1> <meta itemprop="about" content="short_info_about_your_app" /> <meta itemprop="browserRequirements" content="requires FileAPI support" /> ... </body>


5

In my experience, changes to microdata have often taken a week or more to show up in GWT, even after manually re-submitting affected pages. Assuming the Testing Tool reports correctly functioning code, I wouldn't worry; GWT will show it eventually.


5

There is no definitive timeframe. In fact, there's no guarantee Google will use breadcrumbs in their search results for your pages. As with anything related to Google displaying search results, you can give them clues and express your wishes as for what to display in the search results but ultimately Google will decide if and when it will happen. All you can ...


5

It certainly does look like Google is treating these sites specially. When you see results from discussion forums in Google search results it contains various helpful bits of information, like dates and numbers of replies. So it looks like Google has written custom parsers for various popular forum engines. This blog post from 2009 announces it as a feature ...


5

Your rich snippet data needs to be visible to users. From Google's rich snippet troubleshooting: Is your marked-up content hidden from users? In general, Google won't display any content in rich snippets that is not visible to human user. It can be tempting to add all the content relevant for a rich snippet in one place on the page, mark it up, and ...


5

Unix time starts on January 1st, 1970. That time is called the "unix time epoch". It seems likely that Google is storing the dates as unix time stamps internally and is therefore unable to handle dates before 1970.


4

As with just about everything Google, setting up the information isn't necessarily a guarantee they're going to use it. If you've set up the code and the testing tools say everything's fine, that's about all you can do. For what it's worth, I don't see author snippets for anybody using your link above. Also, the author snippets are still being "piloted" and ...


4

Is Google treating these sites specially? As paulmorriss mentioned, Google does apply an algorithmic means for identifying forums and, interestingly enough, Yahoo Answers and Ask.MetaFilter show similar snippets (search "Does my dog have fleas?" or "What does my cat think I am?" ... ?!) so it's quite possible that Google is treating sites with a few key ...


4

It's not so much that the schema.org markup makes your pages display nicely, it's that the search engines are able to display more useful data in search results if you've marked up your pages. This may result in more traffic to your site, but it's not guaranteed. So it's probably worth the effort. It looks very reliable... Agreed, as the big players ...


4

The word for what they are doing is transclusion. The method they are using is OEmbed (details here). According to twitter though Sorry, we're not offering a path to inclusion at this time. Inclusion means inclusion on a whitelist of OEmbed providers. What gets shown below the tweet depends on the other website - it could be a picture, or "media" ...


4

Yes, markup can be spread all over the page. In fact, you can try it out with Google's own Structured Data Markup Helper, which will allow you to highlight items on a page and see suggested marked-up HTML.


3

The simple answer would be to change the way the data is presented. (Grouping the data by itemtype.) For example. If "most" of the data pertains to "People", then you would put all of the data related to people in a div or some element of the sort. Then you would specify an itemtype of "Person". Now, you CAN contain multiple itemtypes in a section of ...


3

This is determined by Twitter, presumably using whatever services/sites they see as most popular or desirable. Also note that the services previewed are referred to as "partnerships," so it seems likely there's actually a formal relationship involved and not just some metadata on your end, for example. The feature was mentioned in an early blog post around ...


3

Unfortunately none of those formats are suitable for what you do. What you're offering is a service and although each of the rich snippets formats support Products, services are really quite different things. There's some discussion of the need for something on services on the Microformats wiki There is a need for a specific microformat dedicated to ...


3

It's called microformats or, as Google calls them, rich snippets. There's one specifically for recipes. Google has even just introduced recipe view which expands upon this.


3

Firstly - making sure we are talking about the same article: www.indobase.com/recipes/.../chana-dal.php Looking at the 4 results above it, only one actually uses an image in the article, and on examination of the img tag the image is poorly named and has no alt text. Going back to the article which has the image in Google search results - here is the img ...


3

Honestly, I have a feeling it is about as elusive as getting Google Sitelinks. My recommendation is to follow the Google guide for Rich Snippits and when the site gets enough PageRank and keywords hits, it will naturally start appearing. Also be sure to watch your webmaster tools closely and address any issues Google finds. There is also a section called ...


3

Yes, avoid Schema for now and use Data Vocabulary, for exactly the reason you cite. I've used the latter, and it works. John Mueller from Google has said that he expects Schema will have to change, and the discussion around it seems to suggest that Schema needs to be more like the current Data Vocabulary syntax, so any future adaptations you need to make ...


3

Including the current page in the breadcrumbs is not required by Google: Each breadcrumb item should appear in order, with the first item representing the top-level page, and the final item representing the parent of the current page. Therefore, it should not matter if it is marked up at all. However, the effects of marking it up with everything ...


3

As your test code contains some errors, I removed any unneeded data to make it a minimal example: <!DOCTYPE html> <html> <head><title>Google Structured Data Testing Tool: date bug?</title></head> <body> <div vocab="http://rdf.data-vocabulary.org/#" typeof="Event"> <p ...


3

Here is a relevant article: ...don’t be discouraged if your Rich Snippets do a disappearing act. Google is constantly testing and modifying its algorithms. Here’s the best way to react: Leave your markup code as is for at least 8 weeks and just monitor the ups and downs of your Rich Snippets. They mean Google is continually analyzing your site. ...


3

No. Serving up content only for the benefit of search engines is a major violation of their terms of services and will result in penalties for your site up to and including banning. You should refactor your HTML to be compatible with the rich snippets so you can take advantage of them without doing the exact opposite of what you're hoping to accomplish.


3

Google’s documentation of their Rich Snippet Aggregate Review still uses the Data-vocabulary.org vocabulary, but I think it’s safe to assume that this also applies to the Schema.org vocabulary. There it says about count (which would probably be reviewCount in Schema.org): Note: Whenever you include count, the page must also contain review markup for ...


3

The only way to clear Structured Data errors in Google Webmaster Tools is to either remove the structured data markup so that Google will not attempt to read structured data from the page, or fix the errors in the structured data. I'll assume that you want to go with route #2, otherwise you wouldn't have added the structured data markup in the first place. ...


2

There currently is no microformatting for Q&A data. But I wouldn't be surprised to see it in the future as I can't imagine that the current few available formats are all there's going to be. I'm sure as microformats get flushed out and working examples become more prevalent we'll see an increase in the available microformats. Hopefully they'll be ...


2

You need sufficient competition offering semantically extractable reviews on-line otherwise Google has nothing to compare your offerings with and won't display them. Try to get customers of your competitors to fill in local business reviews (especially if they had a bad time) this will help. Remember that this is made all the more difficult as you are ...


2

My site had not yet had the rating and reviews index under my links, where other websites have and they use the bare minimum. Also, having the same micro formats on multiple pages affect this too? Just because you use microformats doesn't mean Google will automatically include rich snippets with your listing. Just like sitelinks they only do ...


2

It isn't possible yet since what you want to do is exactly what Twitter Cards will soon provide: It isn't available for every one at the moment but will be available in the future. Right now, you can anticipate the release of Twitter Cards by adding some meta to your html like: <meta name="twitter:card" content="summary"> <meta ...


2

I don't think I've ever seen a name for that particular widget, but it's not one of the listed rich snippet types. But also note that the rich snippets come from information you provide, generally via microdata, and that's not what's going on here. The stock information is basically just some embedded information from Google's own Finance site. If you ...



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