Hot answers tagged

7

Use microdata to mark up useful data It makes sense to use schema.org markup if you are representing any of the supported data types, and when that data is likely to be useful. Be aware that microdata makes file sizes bigger How you evaluate whether data is 'useful' or not is a matter of personal taste. Just be aware that microdata can add weight to a ...


7

Your rich snippet data needs to be visible to users. From Google's rich snippet troubleshooting: Is your marked-up content hidden from users? In general, Google won't display any content in rich snippets that is not visible to human user. It can be tempting to add all the content relevant for a rich snippet in one place on the page, mark it up, and ...


7

Try schema.org metadata for WebApplication. It looks like that. <body itemscope itemtype="http://schema.org/WebApplication"> <h1 itemprop="name">YOUR_APP_NAME</h1> <meta itemprop="about" content="short_info_about_your_app" /> <meta itemprop="browserRequirements" content="requires FileAPI support" /> ... </body>


5

This looks like a mix-up on our (Google's) side -- I'll pass it on to the team to check out. Thanks!


5

Update 2016: The documentation got updated and it no longer contains the note. So now JSON-LD seems to be supported for the Products Rich Snippet. Google’s documentation for the Products Rich Snippet says for the single product page: We are in the process of implementing JSON-LD support for this Rich Snippet type. At the current time, we recommend ...


5

Yes, it’s a good idea. Structured data is not only useful for content you authored. It allows you to say anything about anything (see Semantic Web and Linked Data). You provide this video for your human visitors, possibly showing its title and other metadata. Why not also provide this data in a way that machines can easier understand? Or in other words: ...


5

In my experience, changes to microdata have often taken a week or more to show up in GWT, even after manually re-submitting affected pages. Assuming the Testing Tool reports correctly functioning code, I wouldn't worry; GWT will show it eventually.


5

It certainly does look like Google is treating these sites specially. When you see results from discussion forums in Google search results it contains various helpful bits of information, like dates and numbers of replies. So it looks like Google has written custom parsers for various popular forum engines. This blog post from 2009 announces it as a feature ...


5

There is no definitive timeframe. In fact, there's no guarantee Google will use breadcrumbs in their search results for your pages. As with anything related to Google displaying search results, you can give them clues and express your wishes as for what to display in the search results but ultimately Google will decide if and when it will happen. All you can ...


5

Unix time starts on January 1st, 1970. That time is called the "unix time epoch". It seems likely that Google is storing the dates as unix time stamps internally and is therefore unable to handle dates before 1970.


4

Yes, markup can be spread all over the page. In fact, you can try it out with Google's own Structured Data Markup Helper, which will allow you to highlight items on a page and see suggested marked-up HTML.


4

The word for what they are doing is transclusion. The method they are using is OEmbed (details here). According to twitter though Sorry, we're not offering a path to inclusion at this time. Inclusion means inclusion on a whitelist of OEmbed providers. What gets shown below the tweet depends on the other website - it could be a picture, or "media" ...


4

It's not so much that the schema.org markup makes your pages display nicely, it's that the search engines are able to display more useful data in search results if you've marked up your pages. This may result in more traffic to your site, but it's not guaranteed. So it's probably worth the effort. It looks very reliable... Agreed, as the big players ...


4

Is Google treating these sites specially? As paulmorriss mentioned, Google does apply an algorithmic means for identifying forums and, interestingly enough, Yahoo Answers and Ask.MetaFilter show similar snippets (search "Does my dog have fleas?" or "What does my cat think I am?" ... ?!) so it's quite possible that Google is treating sites with a few key ...


4

As with just about everything Google, setting up the information isn't necessarily a guarantee they're going to use it. If you've set up the code and the testing tools say everything's fine, that's about all you can do. For what it's worth, I don't see author snippets for anybody using your link above. Also, the author snippets are still being "piloted" and ...


4

Not saying that this is the reason for the problem, but it seems that you shouldn’t use reviewCount unless you have reviews (in contrast to ratings, which ratingCount is for). From Google’s guidelines for the Reviews/Rating Rich Snippet: Make sure the reviews and ratings you mark up are readily available to users from the marked-up page. It should be ...


3

you should be clear, why do you want to make use of structured data? to go through the testing tool or to deliver correctly formatted and standard conform structured data to search engine, so your site will be included into Google News output? Google News Article needs image: that's the fact. Why it needs it? To show it to the people. What are solutions? ...


3

The vocabulary Schema.org doesn’t offer a property for this purpose. Schema.org defines the type LikeAction, but this is for representing the action that something has liked (or can like) something. (The type UserLikes is deprecated, but wouldn’t help anyway.) You could represent with Schema.org that your article is the object of multiple LikeAction items ...


3

Not sure if this is really an answer, more an observation, but anyway... It seems that if Google is able to extract an obvious breadcrumb trail from the page then it will show this in the search results, rather than the actual URL. The breadcrumb trail in the SERPs never includes the final (leaf) page, only the breadcrumb trail that leads to that page (so ...


3

When checking your document by entering its URL, it reports this error. But when checking your document by entering its markup (or when re-checking the code the tool fetched from the URL), it reports no errors. So this seems to be a bug in the Google Structured Data Testing Tool. Just a guess, but maybe it’s related to the fact that your last breadcrumb ...


3

We have been having very similar issues with our website. As with yours we have waited above that time period (6 months in fact), and all the testing tools show the markup as valid. The third bullet point is most likely the issue. The reasons Google outline are (in the form of answering a question): " Q: Why doesn't my site show rich snippets? I added ...


3

The only way to clear Structured Data errors in Google Webmaster Tools is to either remove the structured data markup so that Google will not attempt to read structured data from the page, or fix the errors in the structured data. I'll assume that you want to go with route #2, otherwise you wouldn't have added the structured data markup in the first place. ...


3

Google’s documentation of their Rich Snippet Aggregate Review still uses the Data-vocabulary.org vocabulary, but I think it’s safe to assume that this also applies to the Schema.org vocabulary. There it says about count (which would probably be reviewCount in Schema.org): Note: Whenever you include count, the page must also contain review markup for ...


3

Here is a relevant article: ...don’t be discouraged if your Rich Snippets do a disappearing act. Google is constantly testing and modifying its algorithms. Here’s the best way to react: Leave your markup code as is for at least 8 weeks and just monitor the ups and downs of your Rich Snippets. They mean Google is continually analyzing your site. ...


3

No. Serving up content only for the benefit of search engines is a major violation of their terms of services and will result in penalties for your site up to and including banning. You should refactor your HTML to be compatible with the rich snippets so you can take advantage of them without doing the exact opposite of what you're hoping to accomplish.


3

With this implementation: <div itemscope itemtype="http://data-vocabulary.org/Breadcrumb"> <a href="http://www.example.com/dresses" itemprop="url"> <span itemprop="title">Dresses</span> </a> &gt; </div> <div itemscope itemtype="http://data-vocabulary.org/Breadcrumb"> <a ...


3

Honestly, I have a feeling it is about as elusive as getting Google Sitelinks. My recommendation is to follow the Google guide for Rich Snippits and when the site gets enough PageRank and keywords hits, it will naturally start appearing. Also be sure to watch your webmaster tools closely and address any issues Google finds. There is also a section called ...


3

Firstly - making sure we are talking about the same article: www.indobase.com/recipes/.../chana-dal.php Looking at the 4 results above it, only one actually uses an image in the article, and on examination of the img tag the image is poorly named and has no alt text. Going back to the article which has the image in Google search results - here is the img ...


3

It's called microformats or, as Google calls them, rich snippets. There's one specifically for recipes. Google has even just introduced recipe view which expands upon this.


3

Unfortunately none of those formats are suitable for what you do. What you're offering is a service and although each of the rich snippets formats support Products, services are really quite different things. There's some discussion of the need for something on services on the Microformats wiki There is a need for a specific microformat dedicated to ...



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