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161

Here are some rules I follow: Try not to repeat content Try to get linked from other, relevant and high quality websites Try to make sure your outgoing links relevant to the content of your site (rel="nofollow" for ones that aren't, such as ads) Give each page a relevant (and unique) title Add in a meta description to each page describing the contents or ...


106

A lot of people look for technical tricks for SEO and ignore the big picture. You need both. Your SEO (and business) strategy is every bit as important as SEO tactics. There are more than 200 SEO factors that go into rankings, but here are a few of the more important SEO factors that I've experienced, both tactical and strategic: Have a website worth ...


99

Yes, putting important keywords closer to the beginning of a title does help SEO. SEOmoz's ranking factors survey agrees, as do other sources. Keyword Use Anywhere in the Title Tag 66% very high importance Keyword Use as the First Word(s) of the Title Tag 63% high importance Keyword Use in the Root Domain Name 60% high importance ...


44

The absolute best long term strategy is to have lots of relevant content that is updated frequently and is easily accessible to your site's visitors.


43

This is very likely Google can estimate your bounce rate, if you take into account a new feature that detects when the user is clicking the back button: Search Google: Click a search result. Click back. Google is showing a new option, "Block all [site] results": Obviously, that is a guess, but quick back clicks may be good indicators of irrelevant ...


28

We did this (listed in DMOZ) for Stack Overflow, Server Fault and Super User. Since then, I have noticed that the DMOZ text for Stack Overflow appears in a bunch of places. http://search.dmoz.org/cgi-bin/search?search=stack+overflow Open Directory Sites (1-5 of 5) Stack Overflow - A language-independent collaboratively edited question and ...


25

To the best of my knowledge, the rankings team does not use bounce rate in any way.   — Matt Cutts, June 2010, Search Engine Land interview I have an issue with the concept of long/short clicks being used in their ranking algorithm. There are too many scenarios where both short and long clicks occur that are the opposite of what the ...


20

To boost your rank: update site regularly get good back links over time use Google Keyword tool and Google trends to see what content is most relevant make your site accessible make your site light weight and use less http requests link to great websites use more content then HTML use friendly URLs use a domain that is up in years link to page within your ...


20

There's a great roundup of the factors, and how important they are thought to be, at SEOMoz http://www.seomoz.org/article/search-ranking-factors#ranking-factors On-Page (Keyword-Specific) Ranking Factors Keyword Use Anywhere in the Title Tag Keyword Use as the First Word(s) of the Title Tag Keyword Use in the Root Domain Name (e.g. keyword.com) Keyword ...


19

Google doesn't put much (if any) ranking weight directly on the keywords that are in the URL right now. Any effects on SEO with or without them are caused indirectly through user interaction and usability. From a better usability standpoint: Keywords in URLs can increase the clickthrough rate (CTR) from the SERPs. Check out these two search results for ...


14

The absolute best way to improve your position in Google is to have many other websites linking to your site. This is why text links in blogs are so popular — Google uses them primarily in place of meta tag keywords, as they're usually more accurate. As described by tnorthcutt, having lots of relevant content is also helpful, as Google can read and ...


14

No. They do not. And your logic is spot on. They don't know how much traffic any sites gets unless it is using Google Analytics which is only a tiny portion of all websites. Traffic is not an indicator of content quality or relevance. It can be easily manipulated. You can have your own bots reload your pages constantly or run an ad campaign that boosts ...


14

No, it will not help. What you're doing is trying to serve up different content to Google then to your users. That's definitely against Google's terms of service and is a great way to get banned. There's nothing wrong with outbound links. If you don't want a site to get credit for the link to their site if you are concerned it is spam or otherwise low ...


13

Per Matt Cutts Without reading the article [trying to confirm a connection between rank and bounce rates], I’ll just say that bounce rates would be not only spammable but noisy. A search industry person recently sent me some questions about how bounce rate is done at Google and I was like "Dude, I have no idea about any things like bounce rate. Why don’t ...


11

Search engine strategies are designed to find the best or most relevant content, not just the loudest. If someone finds a way to trick the search engine and get high rankings today, it will likely not work tomorrow. Don't make the mistake of trying to outsmart the search engines — good pages with good content, structure, and standards support will ...


11

Firstly, if they've copied original content from you without permission this is a breach of copyright, so you could consider legal action. A complaint to their ISP would be the first port of call here. You'd need to be able to prove that you are the original author of the content. Regarding the SEO aspect, from Google's webmaster guidelines: If you find ...


11

For SEO ranking purposes there is no difference between www and non-www. The www is just a subdomain of the main domain and Google considers subdomains and sub-directories equal (i.e. part of the same website, not special in any way). You do need to pick one versus the other, though, as using both will cause you SEO problems. Since www.domain.com is a ...


11

No. Google currently doesn't differentiate sites like that. You may see indirect effects (smartphone users liking your responsive site and recommending it to others), but we don't use that as a ranking factor. We are starting to use common configuration errors to adjust the rankings in smartphone search results though.


10

Hard to say for sure why you aren't indexed yet but: 1) Number of visitors has no bearing whatsoever on your indexing or rankings. Google doesn't know this information and, even if it they did, it really offers nothing in terms of relevance of any page for search. 2) 20 backlinks is hardly a lot. Even then, unless Google knows about those backlinks they ...


10

In all honesty, that would be a waste of your time. Visible PageRank is only one of over 200 factors that Google uses to determine the rank of a page on a search engine results page. On top of that, it's only updated every few months, while the results themselves are updated several times a day. At best, visible PageRank is a crude approximation of how ...


10

From practical experience we've found that beyond the usual 301 redirecting these following actions have resulted in a shorter (and on one occasion non-existent) Search Engine fluctuation: Time the migration well away from your domain name expiry/renewal, so there is little ambiguity over it being a different site Set all far-future HTTP expiry headers to ...


10

This is actually a function built in by Google originally to help newspapers etc. It's called "first page free". News sites want their content to be indexed by Google so they can get search traffic, however, Google does not want to send users to a login page, so they compromised Google will index content that is normally blocked by a pay wall in exchange the ...


10

I think that the problem with using bounce rate for ranking is that it doesn't take into account the fact that bounces aren't always a bad thing. This metric needs to be taken in context because there are some sites for which you might want to actually increase your bounce rate! In fact, as an example, your sites might be that type of site (at least from ...


10

Outbound links do not increase PageRank. They do "pass" PageRank to the pages they link to, but they don't "take it away" from the page the link is on. You can learn more about how PageRank works at Wikipedia. As far as page ranking goes, Matt Cutts said linking to external sites can be a positive ranking factor. (But this only affects a page's ranking, not ...


9

Here is some new advice from Google: Avoid these common mistakes Having no value proposition: Try not to assume that a site should rank #1 without knowing why it’s helpful to searchers (and better than the competition :) Segmented approach: Be wary of setting SEO-related goals without making sure they’re aligned with your company’s overall ...


8

Google's Eric Schmidt said that listing Google's 200 page ranking factors would reveal business secrets. Although Google does not officially publish their ranking algorithms, the guys at WebmasterWorld compiled a pretty comprehensive list. Domain Age of Domain History of domain KWs in domain name Sub domain or root domain? TLD of Domain IP address ...


8

Some possibilities: The sites who moved up in the rankings may have gotten quality links that boosted their relevancy (as opposed to you losing relevancy). You may have lost quality links The sites that leaped ahead of you made big improvements in their SEO and now are reaping the rewards There was a small algorithm change that played to the other sites' ...


8

There is no such thing as an SEO score. Whomever gave your site an SEO score made it up using criteria they deemed important. This in no way, shape, or form has any effect on nor is any indication of how well you will rank.


8

The best course of action is to use canonical URLs. This avoids a situation where you are penalized for duplicate content. When it comes to desktop vs mobile websites, most sites will have something like this on their mobile website: Example for: http://m.mywebsite.com/page.html <link rel="canonical" href="http://mywebsite.com/page.html" /> The ...


7

Don't forget the concept of Domain Aging. A new domain is naturally going to suffer a disadvantage. Can't emphasize enough how important I think following W3 standards and using semantic markup are.



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