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Quantcast Measure Terms of Service (https://www.quantcast.com/terms/measure-terms-service/) Section 6: Quantcast servers may choose to occasionally respond to any publisher’s Tag by redirecting the browser to a third-party anonymous beacon to support the provision of Quantcast services in market. The decision to beacon is not related to you the ...


I highly suspect this is cookie matching with various audience data/analytics providers and ad companies. It seems to be covered in their privacy policy, albeit fairly vaguely: We may share with third parties Non-PII, including certain Log Data, as part of providing and improving our Measure and Advertise products. For example, we may disclose such data ...

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