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For PPC, I would rank terms in the following order: Most specific Highest traffic Lowest competition This should leave you with the terms which are most likely to convert and get the greatest number of qualified searches without excessive cost. If you are using the Adwords bid tool and organizing your exported terms on a spreadsheet, it may be easiest ...

Two if's: If you raise your bids and your competitors also raise their bids to try and match your ridiculous numbers, then you're potentially inflating the market for your keywords on a long term basis with no guarantee that the price will come back down. Depending on your business that could cost you a significant amount of money over a long period of ...

Your budget is not really not most important thing when it comes to PPC. While a budget sets a cap on the amount you can spend the real question should be on how well your ads work with the pages they point to. A well optimized page and ad is worth its weight in gold. Just remember ad campaigns are not instant revenue most of the time. They are like all ...

Fortunately Google is aware of this scenario and will automatically detect fraud patterns like this and declare the clicks invalid. As long as you're not part of the click scheme you should be ok. So don't use that tool to click on your ads anymore or else you run the risk of being considered a fraudulent user.

The value of a keyword is related to how much money it brings in for your business. In AdWords, typically you would discover this by running ads for various keywords and using a tool like Google Analytics to discover how many users coming in from an ad on that keyword actually buy something. From there you factor in your margin on the sale and the cost ...

Really the only concerns I'd have with that are sample size and time. The more you raise the CPC the fewer clicks you get for the spend, you'll want to make sure you still get a significant enough sample size to determine how things are working. Additionally customers convert differently at different hours of the day and days of the week, if you blast though ...

Google doesn't allow you to buy ads from multiple accounts for the same company, see their TOS: http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=2600168 Sometimes this is allowed, but only in situations where the accounts are not advertising for the same terms in the same countries, etc

From Google Advertisers will see an AdWords keyword, Ad Group, or Campaign shown as (not set) entries when Analytics is not able to identify that particular dimension. There are several possible causes: Auto-tagging is on but cost data is not applied (learn more) There is a redirect in the URL The gclid parameter is altered or dropped from the ad Auto ...

Depending on the competition and your keywords, AdWords campaigns are usually expensive; there's just no way around it. That being said, I had a campaign that started small and quickly grew to 10-times my monthly budget. I was okay with that because my campaigns were net-profitable. That is, I was making more money than I was spending. Inspiration aside, ...

Low competition but high volume could mean you found a hidden gem that will drive a strong ROI, more then likely though it's a non-comercial keyword that will drive a lot of traffic but not much in the way of sales. You have to do a bit of research beyond the data to tell which is which. If I had a limited budget as you suggest I'd start with a few narrowly ...

What ive done in the past is if you're in the USA or UK, there is a phone number for the adwords team, speak to them, say that your setting up your account and they will credit your account with around $100 free in order for you to do work out which keywords work for you. The other thing i would do is set up conversion tracking and goals, then link these ...

Another options sometimes, depending on how high your CPCs are is to use other user testing tools to get feedback, here are some inexpensive options: www.usertesting.com www.pickfu.com www.feedbackarmy.com

The results from the AdWords keyword tool aren't always that predictive, especially when it comes to CPC's. To get a better picture of the value of a keyword you can run ads on it for a period of time then you'll know the real CPC and Search Volume. However, I think that you would be better off finding a topic that you find interesting and write about it ...

What you can't do: Prevent people spoofing their IPs. Block IP addresses on sites you don't control (e.g. Google search results). What you can do: Google employs automatic filters to combat click fraud and invalid clicks, but has a number of suggestions for things you can do to monitor and detect invalid clicks yourself: Track invalid clicks already ...

The best can depend on what sort of PPC you are doing. I've used a few different solutions and can recommend a few for different types of campaign. Google Analytics is my default website analytic package, it also integrates well with Adwords for smaller Adwords PPC campaigns. For search PPC on Adwords, Bing, Yahoo, etc then you can try using Prosper202. ...