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5

For PPC, I would rank terms in the following order: Most specific Highest traffic Lowest competition This should leave you with the terms which are most likely to convert and get the greatest number of qualified searches without excessive cost. If you are using the Adwords bid tool and organizing your exported terms on a spreadsheet, it may be easiest ...


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You either have your URLs improperly tagged (incorrect medium) or in your AdWords account you need to select "URL Auto-Tagging" *referenced from this link


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Your budget is not really not most important thing when it comes to PPC. While a budget sets a cap on the amount you can spend the real question should be on how well your ads work with the pages they point to. A well optimized page and ad is worth its weight in gold. Just remember ad campaigns are not instant revenue most of the time. They are like all ...


4

Two if's: If you raise your bids and your competitors also raise their bids to try and match your ridiculous numbers, then you're potentially inflating the market for your keywords on a long term basis with no guarantee that the price will come back down. Depending on your business that could cost you a significant amount of money over a long period of ...


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Fortunately Google is aware of this scenario and will automatically detect fraud patterns like this and declare the clicks invalid. As long as you're not part of the click scheme you should be ok. So don't use that tool to click on your ads anymore or else you run the risk of being considered a fraudulent user.


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The value of a keyword is related to how much money it brings in for your business. In AdWords, typically you would discover this by running ads for various keywords and using a tool like Google Analytics to discover how many users coming in from an ad on that keyword actually buy something. From there you factor in your margin on the sale and the cost ...


2

Yes the advertiser is charged if the ad is clicked or opened in a new tab either way the same URL is loading triggering the click. Though if you were to bookmark the ad or keep clicking or going back/forward Google recognizes this and the advertiser is not double charged


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Google doesn't allow you to buy ads from multiple accounts for the same company, see their TOS: http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=2600168 Sometimes this is allowed, but only in situations where the accounts are not advertising for the same terms in the same countries, etc


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From Google Advertisers will see an AdWords keyword, Ad Group, or Campaign shown as (not set) entries when Analytics is not able to identify that particular dimension. There are several possible causes: Auto-tagging is on but cost data is not applied (learn more) There is a redirect in the URL The gclid parameter is altered or dropped from the ad Auto ...


2

Really the only concerns I'd have with that are sample size and time. The more you raise the CPC the fewer clicks you get for the spend, you'll want to make sure you still get a significant enough sample size to determine how things are working. Additionally customers convert differently at different hours of the day and days of the week, if you blast though ...


2

Low competition but high volume could mean you found a hidden gem that will drive a strong ROI, more then likely though it's a non-comercial keyword that will drive a lot of traffic but not much in the way of sales. You have to do a bit of research beyond the data to tell which is which. If I had a limited budget as you suggest I'd start with a few narrowly ...


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What I've done in the past is if you're in the USA or UK, there is a phone number for the Adwords team, speak to them, say that you're setting up your account and they will credit your account with around $100 free in order for you to work out which keywords work for you. The other thing I would do is set up conversion tracking and goals, then link these ...


2

Depending on the competition and your keywords, AdWords campaigns are usually expensive; there's just no way around it. That being said, I had a campaign that started small and quickly grew to 10-times my monthly budget. I was okay with that because my campaigns were net-profitable. That is, I was making more money than I was spending. Inspiration aside, ...


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Most, but not all, proxies set the X-Forwarded-For header in the http requests. You can read about it here: http://en.wikipedia.org/wiki/X-Forwarded-For One solution would be to use this header when it is available.


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The effect shouldn't be grave. AdWords QS is mainly related to CTR%, i.e. everything that happens before someone visits the site. Onsite optimization primarily improves your Conversion rates, not your QS. Still, there could be a positive effect, since Google also checks for what they call Quality of the landing page, which is related to unique content, ...


1

You will still get clicks even if you don't appear on the first page. The tool is correct -- you will still get some clicks if you bid low. The estimate assumes that you will have an excellent quality score. It is likely that your first ad won't get an excellent quality score. As a result you will get fewer clicks than predicted at that price.


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Your main starting point should be the same as any other SEO. Good quality, unique product descriptions and meta descriptions. Good URL and code structure Product reviews to generate unique and fresh content Sitemaps that are included in Google Webmaster Tools Marking pages up with schema.org microdata to increase click throughs I really could keep ...


1

Will I be able to bid on those keywords and have my ad display in the search result or will Google only allow ads if there is sufficient competition? You will be able to bid on those keywords. If Google estimates 5c/click is this real or will it be more like 5$/click? There is a difference between what the Keyword Planner estimates and the ...


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Google allows bids on keywords with no competition but it sets a minimum bid that you are allowed to make. The minimum bid depends on your quality score for that ad. Since quality score is mainly determined by click through rate, your initial minimum bid may be high until Google has enough data to assign you a good quality score. When bidding on a ...


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In the Reporting tab of Google Analytics, head to Content → Site Search → Usage. Then, from the Secondary dimension dropdown, open Traffic Sources and click Keyword. Now your data will be organized first as either "Visits Without Site Search" or "Visits With Site Search", and then by the organic and paid search keywords that were used. You can click the ...


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Blogger page views count your own visits as well as visit from bots. You should create a Google Analytics account to get more accurate figures.


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I am completely agree with your first assumption, by limiting budget you are looking potential clicks from AdWords campaign. If you are having limited budget, I suggest running your ads at full budget for at least one week. Then, analyze the traffic, click, time of click and best converting keywords. Filter out best converting data from above analysis and ...


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Another options sometimes, depending on how high your CPCs are is to use other user testing tools to get feedback, here are some inexpensive options: www.usertesting.com www.pickfu.com www.feedbackarmy.com


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You should consider using Google Analytics , although it tracks the sale to last click , it greatly provides ability for multichannel funnel, that you can use to understand sequence of different traffic source yielding ultimate transaction.


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The results from the AdWords keyword tool aren't always that predictive, especially when it comes to CPC's. To get a better picture of the value of a keyword you can run ads on it for a period of time then you'll know the real CPC and Search Volume. However, I think that you would be better off finding a topic that you find interesting and write about it ...


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What you can't do: Prevent people spoofing their IPs. Block IP addresses on sites you don't control (e.g. Google search results). What you can do: Google employs automatic filters to combat click fraud and invalid clicks, but has a number of suggestions for things you can do to monitor and detect invalid clicks yourself: Track invalid clicks already ...


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The best can depend on what sort of PPC you are doing. I've used a few different solutions and can recommend a few for different types of campaign. Google Analytics is my default website analytic package, it also integrates well with Adwords for smaller Adwords PPC campaigns. For search PPC on Adwords, Bing, Yahoo, etc then you can try using Prosper202. ...



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