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I believe Google's primary goal when analysing rel=prev and rel=next link elements is to (usually) return the first page of a series in the SERPs, and to avoid returning multiple results from the same series of paginated pages. It should be noted that: rel=”prev” and rel=”next” act as hints to Google, not absolute directives. And... When ...

I agree that previous needs to be on the left and next on the right. You can probably find many sites that use that convention as evidence. One way of getting round the objection about screen readers is to place them the other way in the HTML and then use CSS floats so that they look the way you want (previous - next) on the screen. I see less and less ...

You can use both, according to Google's documentation. Whether or not you should depends on the circumstances: if you've got other duplication problems, separate from the pagination problem (as per the example in the documentation), then you could set a canonical link element (CLE) for each page of the series – so the CLE manages duplication on each page, ...

You probably should not add a rel="canonical" element to your paginated pages, unless it is specifically required. The canonical link element is not required for pagination, it is used to resolve canonical URL issues. The canonical URL of a page in a series is probably not the first page of that series. Your rel="next" and rel="prev" elements already provide ...

What are you hoping for from pagination? Users to click through multiple pages to find what they are looking for? Googlebot to be able to find all your items and crawl their pages? A way to distribute "pagerank" to each of your products so that the individual product pages work well? Organic search engine traffic to each of the paginated pages? These are ...

It does not pay to fight clients on UI - this is generally the one aspect of the project which the client feels he or she knows best about, particularly if he or she will be using the interface. Share your reservations and then implement exactly as requested - time will tell if the client reneges on his or her judgment call, but I can assure you that only ...