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Toolbar Pagerank (which was never Pagerank) is, arguably, the single greatest public relations stunt Google has ever pulled off. There's some very clever psychology in using a single, reductive statistic to completely misdirect the attention of tens of thousands of webmasters worldwide from what they should be paying attention to. (organic search referrals, ...


As of November 2014, Google announced that is not going to be updating Pagerank as available from the Google Toolbar. Any means of checking Pagerank is no longer going to work. The Google toolbar and all third party PR checkers will only show old stale data.

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