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As a general rule, there are a couple cutoff points for page load (measured by the onload event firing): 7 seconds or longer -- Google actively penalizes your site. 3 seconds or longer -- Users get annoyed and don't wait for the page to load. This indirectly causes Google to rank the site worse because it sees users returning to the SERPs and clicking on ...


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Page speed is a bit of a misnomer. People took the early days of Google using page speed as a factor and seemed to forget what happened immediately after its implementation. I will explain. When Google announced that page speed would be a factor, a reordering of the SERP results caused a lot of heart-burn. What happened was that Google was ranking vary fast ...



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