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Don't rely solely on a one-line slogan to make your page rank high. What you want to achieve is unique content on every page, and make sure each page is rich with text-based content so that people who can't see images or that use screen readers can understand the page. While the slogan on every page counts as duplicate content, the impact wont be as high ...


Duplicate content is duplicate content. Google uses the HTML DOM model of more than one page to determine what HTML elements are repeated in an effort to separate the page header, footer, and any sidebars from content. This is a very easy thing to do. Having said that, anything within the header will not be counted as content.

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