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Along with Ferodynamics' suggestions, you could also do the following: Charge some members for a premium membership (e.g. most deviantArt users don't pay a cent and have access to most features; but a small minority choose to pay for a premium membership that gives them access to additional features). Sell branded merchandise (t-shirts, hats, mugs) or ...

In what country? the USA? I've heard from several people that establishing a formal non-profit organization is a lot of complicated paperwork and setup. It might be easier to simply donate the money to a charity possibly donate the website to a charity, if they can handle that sell the website yourself shut the website down