Tag Info

Hot answers tagged

12

Using Base64 encoded images will not bypass image blocking in email clients. It was a known technique used by spammers, and therefore no better than linking to remote files. A test from 2008 by Ron Blaisdell of the Email Marketer's Club (available here), showed the results of sending an email containing Base64 encoded images in the popular clients: ...


5

The main problem you will faced is that you can't really determine if your user come from the email (ie: from gmail, yahoo, sparrow, outlook, etc ..) or something else. The referer, which can really help for this kind of restriction, can't be used because it will be empty (for dedicated client: outlook, lotus note, etc ..). Does your email is personalized ...


5

I don't think there is an optimal time. I have never read anything about it. How about tracking the last open of a newsletter and deleting images after a month or so! I don't think anyone will be opening a newsletter after 1 or 2 months of sending it. I have a couple of newsletters and 2-3 weeks after sending is the maximum time I have seen a newsletter ...


4

Use MailChimp's built-in archive features MailChimp automatically hosts a version of each newsletter online if you add their archive shortcode to your newsletter template. There is no need to host the newsletter on your own website. The archive link normally appears at the top of each newsletter, prompting people to read the email in their browser if ...


3

Some things I've included: "How-to" guides. (e.g. Getting started with email marketing/adding social media buttons to your site/how to build traffic etc.) Case studies of recent work. (This is the problem they had. This is how we solved it. These are the benefits it brought. Want this feature on your site? Get in touch!) Special offers and discounts. ...


3

Perhaps there are hidden features to vCards that I'm not privy to since I primarily use Gmail, but I see no benefits in doing this. vCards are primarily used for exchanging contact info (name, address, phone, email, company, title, url, etc.), which doesn't really apply to newsletters. Newsletters aren't contacts. Most users might put the email address of ...


2

Internet Explorer has a 'feature' to warn the user if they are visiting a page that contains 'mixed content' (secure and unsecured items). If the user's connection to their email is secure (For example, using Outlook Web Access) and they click on a link that goes to a non-https page, they will get a warning. This can also happen if you have an https page ...


2

@Nick's comments cover all of the bases, but do you really need to offer discounts? Maybe you could make clear that you provide free consultations or are willing to spend a certain amount of time on a pitch/proposal on a 'no-win/no-fee' basis. You could also offer your customers 'back-handers' for getting new business from another company for you, however, ...


1

There's no optimal time but maybe keep them for a year to be on the safe side. However, you have 2 other options: 1) Make sure your newsletters will look good and be readable even without the images. 2) Send your images inline inside the emails. The second option will make the email sending process heavier as it will have to attach the images inside the ...


1

take your pick really : Mailchip Campaign monitor Aweber are some of the most popular, theres loads out there but mailchimp i found is the easiest to use, and its free for up to 10000(i think) emails a month. A nice simple alternative, depending on what you want is Tiny Letter (owned by mailchimp)



Only top voted, non community-wiki answers of a minimum length are eligible