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Citations of name, address, and phone number are very important for ranking in Google Maps searches. Google measures how "important" a local business is by counting the number of times its name, phone number, and address appear on the web. If you don't have a physical storefront where you want to have customers show up, you don't need to worry about ...


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NAP falls in the category of "trust signals". There are some characteristics that legitimate web-only businesses have that illegitimate web-only businesses do not. Legitimate web-only businesses tend to have fully fleshed-out "About Us" sections of their websites, which may include NAP. Legitimate web-only businesses have employees, and commonly link ...



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