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Definitely you can promote the same, If you can't compete HP you will definitely get rank next to HP and if you have effective marketing strategy than you can even get higher rank to HP, but note that it can take long time to get rank ahead HP as they have huge traffic on their website. I think you might face Copyright Issue for name, if they had registered ...


Using ALM Performance as your keyword will mean you always struggle to compete with HP for that search term and anyone searching for your tool will find the HP tool instead, I would suggest choosing an alternate name.


Okay. You are asking for several things that are fairly representative of common misconceptions in ranking a brand within search. I am at a disadvantage not knowing what your domain name is. That being said, I will try and explain things the best I can. The first thing you need to know is that a fairly new site will not rank as a brand no matter what you ...


You could create a Google+ Page for your company, (or claiming an already existing placeholder page if there is one) and adding the link to your on that page. This seems to boost the ranking of pages too

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