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Citations of name, address, and phone number are very important for ranking in Google Maps searches. Google measures how "important" a local business is by counting the number of times its name, phone number, and address appear on the web. If you don't have a physical storefront where you want to have customers show up, you don't need to worry about ...


NAP falls in the category of "trust signals". There are some characteristics that legitimate web-only businesses have that illegitimate web-only businesses do not. Legitimate web-only businesses tend to have fully fleshed-out "About Us" sections of their websites, which may include NAP. Legitimate web-only businesses have employees, and commonly link ...

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