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May be this example will help you <div itemscope itemtype=""> <link itemprop="sameAs" href="" /> <h1 itemprop="name" lang="fr">La trahison des images </h1> <p> A <span itemprop="artform">painting</span> also known as &...


Got a website where hAtom feed is implemented correctly - with author, update, published - and a website where I have removed all hentry classes. I don't feel any difference, but seeing search console without errors brings me some satisfaction :D


Before structured data Google preferred microformats. They still do, but for things like last modified, quick overview of categories, site content update status, or other legacy knowns. It's almost real time, very quick index changes, with hubs to boot. Very much better to have these rather than ETAGS or 304 + AI trying to figure relevant changes. ...

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