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In my experience, using Schema Breadcrumb data has always resulted in Google Site Links and categories (such as your picture). Now this is not to say that this will always work for you, because I am sure that I have other factors that lead to this, but yes it is a key point I believe. I do also think this only happens if you have a fairly deep navigation - ...


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My experience has been this. Last year, Google scrambled to implement mark-up fully. Much of what Google suggested on it's site did not work or was not implemented and that frustrated early adopters. Google did a fantastic job of implementing mark-up and the work was done extremely fast. Today, it seems that mark-up works as advertised. Prior to that, I ...


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Some notes about your markup: This HTML nesting has no effect on the Microdata parsing. You have to use a property if you want to denote a relationship between the two items. The time element can’t have a value like "Fr 12:15-13:15" (although schema.org’s documentation has similar examples; see my issue). You could use the data element or the meta element ...


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At How to mark up recurring events with Schema.org for Google? unor says: Currently, there is only the solution to create separate Event items for each event, as described in its definition: Repeated events may be structured as separate Event objects. Related links: Mailing list thread: Proper schema.org markup of repeating / recurring events? Wiki ...


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You will only see Googles maps. The SERPS get address and map data from Google Places, which has been merged into Google+ pages for business. Using a Google verified place on a verified domain in GWT, with a rel publisher keystone: you will see map, but only from Google. So even if you define a new or non-google map using schema, it will still use the ...


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I recently got to know of Mapbox an Open Source Map project based on OpenStreet Maps . I'm still understanding how to twist and twirl it so not sure it could deliver you the solution. Basically it's an open source alternative to Google Maps with a lot of programmable alternatives.


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To clarify the terminology: Microdata is a syntax. Schema.org is a vocabulary. (And such a vocabulary can be used with different syntaxes like JSON-LD, Microdata, and RDFa). Your two example snippets are correct. And your observation is also correct: BlogPosting doesn’t define any new properties. […] can I use the properties from other item types like: ...


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If you want to use the Schema.org vocabulary, you could use two WebPage sub-types: ItemPage for a product. A page devoted to a single item, such as a particular product or hotel. CollectionPage for a tag/category page.



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