Hot answers tagged microdata
4
You should use
<meta itemprop="image" content="/uploads/images/medium/product_img.jpg">
Since src="" is associated with embedding content on the page and content="" is associated with embedding items off the page so to speak. This is the same method as used with the Facebook Open Graph meta as well, take a look:
<meta property='og:image' ...
4
Google recommends using microdata, but it does support three formats: microdata, microformats, and RDFa. A big reason to choose microdata would be that the examples that Google gives on it's website and those on schema.org are in the microdata format.
Here is a site that has a huge table of the various advantages and disadvantages of the three formats. ...
3
Your rich snippet data needs to be visible to users. From Google's rich snippet troubleshooting:
Is your marked-up content hidden from users?
In general, Google won't display any content in rich snippets that is not visible to human user. It can be tempting to add all the content relevant for a rich snippet in one place on the page, mark it up, and ...
3
Source: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1211158
Google currently supports rich snippets for people, events, reviews,
products, recipes, and breadcrumb navigation.
So, no address information will be shown in SERP. However, Google may change it's algorithms some time later, like showing pin icon or anything else. And ...
3
There are two properties:
significantLink - URL - One of the more significant URLs on the
page. Typically, these are the non-navigation links that are clicked
on the most.
significantLinks - URL - The most significant URLs on the page.
Typically, these are the non-navigation links that are clicked on the
most (legacy spelling; see singular form, ...
3
As of right now, schema.org microformats are primarily used to display purposes in search results. So far there has not been any indication that they affect search results in any significant way. Plus with that particular format being easy to abuse i would suspect it would have no effect on rankings. I would speculate it will serve other purposes somehow ...
2
The type of tag can be either div or span without changing how micro-data is extracted. Here is a site giving examples with itemprop on a span tag: http://www.whatwg.org/specs/web-apps/current-work/multipage/microdata.html
The best way to know for sure that Google will accept your markup, is to test it with the Google Structured Data Tool.
2
The basic direction is correct, but you must use <link> and href=... instead of meta, since the value is a URL/URI, not a string:
<link itemprop="acceptedPaymentMethod" href="http://purl.org/goodrelations/v1#PayPal" />
<link itemprop="acceptedPaymentMethod" href=" http://purl.org/goodrelations/v1#PaymentMethodCreditCard" />
The rest ...
2
Using on page SEO for local results can still appear in the main searches nationally if your page is strong enough. So using SEO for local purposes should not effect your national rankings at all unless you are using lots of on page SEO such as Page Dilution.
Page Dilution
Page Title: The Name of the Product | Bournemouth for Example
Meta ...
1
There is no schema entry for FAQ, you most likely best of adding it as a 'WebPage'. or using the about. It's not required to use rich snippets for all pages. It holds little SEO weight if any. Google will be able to establish it as a FAQ page without any markup of this type.
1
Micro data has strict rules regarding the tags that you can use, you can open an itemprop with using the p tag and specify the data-vocabulary but nested elements must not be in a p tag.
For example you can use:
<p itemprop="address" itemscope
itemtype="http://data-vocabulary.org/Address">
<span itemprop="street-address">123 Road ...
1
Yes it makes sense. There is even a specific event type for you, the saleEvent. A sale will use many of the fields of the event schema.
startDate
endDate
duration
name (like "Macy's Presidents' Day Sale")
description
image (website logo maybe?)
url
You won't be able to put in the location in the case of online-only sales. Or fields like performers. ...
1
Yes Product uses Schema which Google now recommends as it is supported by Google, Microsoft and Yahoo, while some older formats are not supported by Bing or Yahoo making schema the most ideal choice.
Qoute from Googles PRODUCT Rich Snippets Page
New! schema.org lets you mark up a much wider range of item types on
your pages, using a vocabulary that ...
1
This article from Google describes it well. In short:
Pick a markup format (microdata, microformtats, RDFa).
Mark up your content according, for example using the formats described on http://www.schema.org/.
Test your markup with the structured data testing tool.
For example, if you have a product on your site you need to wrap some custom HTML around it. ...
1
Where possible, amend your website's template files to use microdata. For example, in most implementations, it should be straightforward to add microdata to common elements like titles, images and so on. However, weaving microdata into complex pieces of text, like a biography or a news article, can probably only be done on a page-by-page basis in most cases.
...
1
It'd be perfectly valid to mark up the same content in multiple locations. The point of microdata is that it makes your information understandable to machines (search engines, browsers, applications, what have you), so wherever data occurs on your site that you can mark up with microdata, you should mark it up.
Generally speaking, I would recommend using as ...
1
Breadcrumbs are basically navigation elements. Their purpose is to let the visitor know where they are in the site and give them context. So, having the product name will allow visitors to know where they are.
A link to product name will serve no purpose and will only reload the page the user is already on and is hence, redundant. In general the last part ...
1
There is no "right". However the widely used convention is that a. you should the product name and b. it's not a link.
In the example you give the last page is listed and linked, but above the breadcrumbs, but that's because they are breadcrumbs in search results, not on a page. Search results always have the page title (and a link to the page) as the ...
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