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I am not sure what all you need so it will be hard to speak to your particular needs. But this is what I think is going on and the solution is really really simple. Each entity/data pair belongs to a type within the schema. You cannot mix them. But you can use any or all of them any time any way you want. Here is what I mean. For Articles, they live within ...


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Well, if all you did was change the schema type, the markup would most likely be incomplete, so it would not benefit you much at all. The other issue is if the itemtype is incorrect and/or inappropriate, Google might view the markup as being somewhat deceitful and may disable all rich snippets for the site.



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