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If the website is a organization or local business then you should opt to use either: organization or local business combined with things like products and services. Many online businesses use lcoal markup in the footer and company name at the top meaning that schema is repeated on every page, then in the content area you use products or services which ...


There are usually two "levels" of your web page that can be marked up with Schema.org (note that I made these levels up for this answer; the difference is not always useful): level 1: the web page itself (i.e., the transport medium) level 2: the content/entities contained in the web page Obviously, every web page can be marked up with WebPage (or one of ...

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