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You will only see Googles maps. The SERPS get address and map data from Google Places, which has been merged into Google+ pages for business. Using a Google verified place on a verified domain in GWT, with a rel publisher keystone: you will see map, but only from Google. So even if you define a new or non-google map using schema, it will still use the ...


To clarify the terminology: Microdata is a syntax. Schema.org is a vocabulary. (And such a vocabulary can be used with different syntaxes like JSON-LD, Microdata, and RDFa). Your two example snippets are correct. And your observation is also correct: BlogPosting doesn’t define any new properties. […] can I use the properties from other item types like: ...

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