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I cant comment on whether this would work for all situations, but we use Schema.org in the manner you describe -- as meta "content" on the product pages. Why? It's just so much more portable and doesn't wreck up themes. It also allows more granular control on formatting the data, and it gets relevant data just after <body> (far above the fold). ...


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Your plan of using meta data for microdata is not viable. Here is Google's FAQ about why it isn't showing your data in the search results: Is your marked-up content hidden from users? In general, Google won't display any content in rich snippets that is not visible to human user. Don't hide the content that you have marked up for rich snippets ...


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Google's review extensions policies indicates that the reviews must be hosted in their original location: The following types of reviews are prohibited: Second-hand reporting (rather than directly linking to source) Using reviews that have been copied to your own site would not be allowed under this policy.


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Don’t use protocol-relative Schema.org URIs: I wouldn’t expect all Microdata consumers to handle these URIs correctly (while it’s common for links or embedded resources, values of the itemtype attribute typically don’t get dereferenced). They fail when a different protocol than HTTP/HTTPS is used (for example, file). It’s not just that the link is broken ...


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Yes and often you need to do this to activate widgets. Schema.org has shoddy support for things like review-aggregate and doesnt support breadcrumbs (weird eh?). Reviews especially, it fails validators until you use a mix of Schema and Data-Vocabulary. Here are some random examples: This Schema does not work for Product review summary: <div itemscope ...


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Invalid rich data markup Having invalid failing rich data markup such as Schema or hAtom isn't going to have a massive impact on your rankings, in fact there's little to none evidence supporting that having good markup actually increases your rankings directly, however it is agreed that having rich data can improve the click rate because of additionally ...


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You don’t sell it, but do you offer it in some other way (e.g., gratis or for trade)? If not, Product is not appropriate, because it is only for an "offered product or service" (emphasis mine). You can start from Thing (which can be used if there is no more specific type available). It currently has the following child types: Action BroadcastService ...



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