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You can provide Schema.org properties multiple times. So each Service can have multiple areaServed values: <div itemscope itemtype="http://schema.org/Service"> <ul> <li itemprop="areaServed">…</li> <li itemprop="areaServed">…</li> <li itemprop="areaServed">…</li> </ul> </div>


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Not at all. The HTML content data is not hidden. Only its semantic descriptors. The same descriptor types and information that would equally be hidden from the viewer as attributes of the HTML elements in the microdata form. They're just in a different form as JSON-LD.



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