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I have inserted a <br> tag on a personal page of mine, and it finally got crawled by Google. And while I don't have any hard data on the before and after rankings, I do have more of an answer on the meta-description => search result snippet: The tag was removed, and the description was displayed as a snippet; however, it also appended page content ...


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If there is a string "<br>" included, it’s exactly that: a string of text (and not an HTML element). That’s probably not a SEO issue (it’s just text, not different to anything else in the description), but it might be a problem for people reading this description. Only you can decide if it makes sense for your content’s description to contain such a ...


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I don't think there is any harm in doing this from an SEO perspective as this tag is not used as a ranking factor anymore. As far as Google using it to display the snippet for your pages in their search results, they can choose to simply ignore the <br> tag or choose a different snippet to display such as your ODP description (if it exists) or a ...


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In HTML5, there are two sets of metadata names: standard metadata names, defined in the HTML5 spec other metadata names, registered on the WHATWG wiki page MetaExtensions For the standard metadata names, it is required that they are case-insensitive: Names are case-insensitive, and must be compared in an ASCII case-insensitive manner. For other ...


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Google is a little bit over exact on this to avoid requests on the verification topic. It's the content="" part of the verification meta-tag which has to be case sensitive. Not the name="" part as you post it in your answer. Google verifies with help of this meta tag even if the name-part is NOT written as they provide it. So <meta ...


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It is a common mistake that people worry about 404 errors found in Google Webmasters Tool for pages that do not exist. This is a natural functioning of a website and search engine and therefore nothing to fix. If the page is gone, then a 404 error is appropriate. What frustrates people in these cases is that they feel that Google is still trying to access ...


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If all your page titles are too similar, they may also choose to use the text from somewhere else on the page. Make sure all the pages have different descriptions, and that description relates to other content on the page so that it is seen as relevant to what the page is about. Also: 3 days doesn't seem long. You've told them that the site needs ...



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