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20

IMHO sending emails to people who subscribed to a different startup is not okay. You could perhaps send a single "please opt in to our new venture" email to all those addresses, but not more than that. You almost certainly want to look at mailing list handling services. Some examples (in random off the top of my head order): MailChimp Campaign Monitor ...


10

There are several problems with this idea that almost guarantee your article will get deleted, and quickly. Wikipedia is not a software directory. It's most definitely not meant to be part of your, or anyone else's, SEO strategy. There's a baseline notability requirement for articles. Basically, "Does this thing matter? Is it important? etc." You don't say ...


7

Facebook is the fastest growing social network right now, and pretty much every major corporation has a facebook page, regardless of their business or whether they're B2C or B2B. So I don't think there's any problem with having a facebook page in terms of looking childish or unprofessional. However, I wouldn't create a facebook page just to jump on the ...


7

You do not have to have links to your site to return on search results. It is however one of the heavier things Google and other search engines look at to rate your site higher. Also, there are a number of sites you can add your domain to that will help. Specifically, I would suggest http://www.dmoz.org as that will help some with a link and Google does ...


6

A raw twitter stream will typically look like gibberish for the uninitiated, especially when Twitter is used right. The short format (max 140 characters) typically force the tweeter to use very domain specific lingo, which may look weird for the outsider. This is why you might feel alienated when you visit certain Twitter streams. You should only follow ...


6

The technique used to work out if an email has been opened or not is to put a tracker image with a unique identifier in the request URL so your server can log that the email has been at least viewed. This image is normally just a 1x1px square that is invisible to the end user. The src of the image will be something like tracker.php?user_id=1312, then on ...


5

I hate this. I hate it, hate it, hate it. Every time I see a website that makes me fxcking register just to get a fxking download I generally leave the site because someone else is going to offer it for less work. These sites also stink of marketing-collectors so when I see them, I feel that if I DO sign up, I'm going to get spammed to the end of the world ...


5

Agreed with the guys above, opt in is opt in for a specific purpose. You need to be very careful about what and how you send...it can be a very expensive mistake if you don't follow all CANN-SPAM regs. But to answer your email question, there are hosted STMP relays that you can purchase access to such as SocketLabs and SMTP.com. I prefer these to a ...


5

No one can charge others for links coming their way. In fact you'd normally need to PAY someone to link to your own site if they would not do it naturally. However, it's certainly possible (technically) to block hot-linking to your files/pages, in the sense that when a user clicks that link, it redirects them to the home page or displays an error instead of ...


5

In the spirit of the Chinese proverb Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime, here's some tools that may help you now and in the future: domai.nr - Give it a few keywords and it will suggest domain names using less common top level domains. del.icio.us is the most famous example of this approach. ...


5

Given that Google updates/modifies it's algorithm over 500 times a year, a book that's published today on SEO could be considered dated tomorrow. That being said, the core fundamentals to performing well in search engines havent changed significantly over the recent years so this book would be considered as good as any other. You could also consider The ...


5

In my opinion, you should launch a website as soon as is viably possible - i.e. it features some useful features and content, with a complete design and semantic coding. The sooner you launch a site, the sooner you can start building a charisma or 'pre-launch' tension for those that may be interested in the fully launched site. This will help spread the ...


4

While they may have been subscribers to "his last startup" - did they opt-in to receive e-mails from you? If they didn't, and/or they don't have a reasonable expectation that their e-mail addresses will be used for this new venture, it is spam. Just to get that out front. As to your problem, if you aren't going to run your own server, you may want to look ...


4

When I read "... that I would like to approach to build a web portal for them ..." the red flags went up. They haven't come to you (or your competitors). They don't know they need a web portal. My experience is that people aren't interested in hearing about solutions to problems they don't know exist. Instead, try going to them and asking them what ...


4

Why use Twitter: It's a great way to communicate quickly and easily to people interested in your product/service/company. Many people have Twitter running whenever they are on their computer or smart phone. Reaching them is as easy as a 140 character or less tweet. Tweets are easy to forward. Let your twitter followers advertise for you. It's not uncommon ...


4

It depends on your market or prospective audience. One of the groups I work with are students age 14 to 19. They receive significantly more hits on their Facebook page, than their website.


4

I honestly haven't noticed any improvement with the implementation of a facebook page for my website. With that being said I know hat there are people that has had a great deal of success with a Facebook page. Keeping this in mind I'd say that it's probably worth a try. If worse came to worse it wouldn't make a huge difference, but it could very well help.


4

Total sales 2010 U.S. online business-to-consumer (B2C) sales totalled $142.5 billion [source]. I couldn't find data for the total number of transactions. Male/female spending split Finding annual breakdown of male/female spending in the U.S. is hard, but there's plenty of data to suggest that women purchase more and spend more time online than men do, ...


4

People just don't seem to understand. SEO ISN'T constantly changing. Everytime you go out and buy an 'up to date' book on SEO, you're just lining the pockets of 'seo' professionals that claim to be experts at playing the SE's, but it's all rubbish. The Art of SEO is still an extremely solid book and probably the only one I've read that holds any truth. It ...


4

MailChimp can do this. You can sort of see it in the first screenshot image there. Additionally, if your subscription form has any date-based custom fields, you can use those as the basis for automated scheduled messages, like a "happy birthday" note(assuming you collect birthdays, obviously).


4

Well, this is the most important thing. You can blog all you want, but if you don't market and optimize your site appropriately, it'll all be for naught. I'll try to keep things direct, although brevity isn't my strong suit. Have a plan! Let's first take care of the search engine submissions. 1) Make a sitemap.xml and urllist.txt. Go to ...


3

Can't say that I agree with everything he posts, but Seth Godin has a few things to say about niche businesses which address your question. From his "An atomic theory of business size" post: Want to go from freelance work as a programmer to running a business like Fog Creek Software? Totally different list of requirements. This is actually a ...


3

I would say the biggest impact this will have is it will give Google huge potential to influence keyword direction based on what they suggest to a user when mid-typing. Rather than an SEO finding keywords or niche keywords based on research, the strategy could consist of tailoring content to try and appear underneath the Google suggested combination of ...


3

Logically speaking, long tail searches should see less traffic as users will be more likely to find, and click on, results before they get to finish typing in their entire search term. As a result those long tail searches will be less likely to happen and thus less able to deliver traffic. As for SEM, it will affect the amount of impressions you see in your ...


3

It really isn't as much of a chicken/egg problem as it used to be. I have found that spending some time on a quality design and at least half a dozen pages of good content pays off. Launch, then keep more content coming. The first thing to do is get your site map submitted so that search engines know you exist. Remember, search engines are psychic and know ...


3

Group: Users are 'members' Chat with group members (new) You control your group's privacy settings, and only members can add friends to the group. A topic meant to collect people who have the same interest and to discuss it. Forums Page: Users are 'fans' Anyone can like this. Arbitrary things (ie Toast, Lint, Pokemon) that people can 'like' Just a wall ...


3

Search Engine Journal - Facebook Group vs Facebook Fan Page. What's Better? has a table that lists key features and whether or not the particular platform supports the feature. The main advantage I see with Facebook Groups is that it may be easier to market a Group virally than Fan Page, as bulk invites can be sent on behalf of a Group. However, Fan ...


3

Some things I've included: "How-to" guides. (e.g. Getting started with email marketing/adding social media buttons to your site/how to build traffic etc.) Case studies of recent work. (This is the problem they had. This is how we solved it. These are the benefits it brought. Want this feature on your site? Get in touch!) Special offers and discounts. ...


3

You can do it in Google Analytics. Your marketing guy needs a google account. You need to add his account using https://www.google.com/analytics/settings/user_list and then you can give him access to infos.



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