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You will only see Googles maps. The SERPS get address and map data from Google Places, which has been merged into Google+ pages for business. Using a Google verified place on a verified domain in GWT, with a rel publisher keystone: you will see map, but only from Google. So even if you define a new or non-google map using schema, it will still use the ...


I recently got to know of Mapbox an Open Source Map project based on OpenStreet Maps . I'm still understanding how to twist and twirl it so not sure it could deliver you the solution. Basically it's an open source alternative to Google Maps with a lot of programmable alternatives.

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