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It depends how many pages each of your visitors sees. I have a a currency conversion site where almost all the users view exactly one page. They land a currency calculator that is specific to the two currencies they want to convert. After performing their calculation, they leave the site. To optimize the site performance, the entire page is one ...


You are most likely suffering from the Virtual Bagel (most recently named the Facebook Ads fraud). I had noticed results like the ones you report before and never actually looked too much at it because I've never invested too much in FB Ads, until most recently after I did a campaign to increase the likes on one of my pages, the Followers grew and the ...

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