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4

It is a confusing state of affairs, but here are some pointers: Don't use the canonical tag in the way you were thinking. Content translated into several languages is not duplicate content. So you don't want to be pointing /fr/ --canonical--> /en/ at all. Use rel="alternate" hreflang="en" instead. Use canonical within a given language to account for ...


2

I had faced the same situation with few of my clients & make a lot analysis upon it. Firstly you should need the answer about why it happened. Your Adwords campaign is configured for your TG (Including, Demographic, Age, Keywords, Interest etc) So you get the more leads from your campaign because the users landed upon it's already intent about to ...


2

Make sure the page is issuing a 302 header code. This indicates a temporary redirect and shouldn't adversely impact rankings if it's temporary. An alternative is a 503 maintenance code which does not impact Google ranks if it's temporary. Keep in mind that Google will legitimately assume the content being searched for can't be found and begin demoting if it ...


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Based on a strict reading of Google's webmaster guidelines and definitions it is considered cloaking, it may not have been designed to present alternate content to Google over the users but as it has that effect Google needs to treat it as such.


2

Per Google's definition, this could be considered cloaking. It really depends on how much the content varies and if it's consistent otherwise. There's bound to be some give but Google is the only one who can tell you if you've crossed it. Check Search Console for any Manual Actions.


1

It sounds like your tracking code may be improperly implemented, or possibly that your site URL structure isn't friendly to Google Analytics. There is unfortunately no way to recover lost data, you can only fix the tracking and gather new, proper data. How does your Page report look? Do you have a similar problem? Does your URL structure use lots of query ...


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What keywords did you want the page optimised for in organic search? You can name a page you don't care about whatever you like. Your primary channel appears to be e-mails rather than search engines. Focus on user experience and associated metrics instead of SEO. If you wanted it to show up on a search for 'Your company landing page' then optimise around ...


1

Whether or not you use a static page or a redirect on the home page, you will want to ensure that all deeper pages get redirected appropriately: example.com/staff -> school.example.com/staff example.com/campus -> school.example.com/campus etc. If you redirect the home page, I would expect that most people would not bookmark it. If example.com redirected ...


1

These views can be found under Google Analytics > Content > Events > Top Events > Video / Seconds played. Play around with the 'Secondary dimension' dropdown. For a better visual view select the pie chart. If your site already uses or is planning to use Google Analytics it's good to view those statistics in the same place.


1

I think there should be a standalone page for every image that is NOT connected to any article or content... You should create standalone page just for images used for example as background images or logos... Then, it doesnt matter what description is showed.


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Without any idea of what your images are, one technique that is used is to keep the images the size they are, and then reduce the quality setting as low as possible. In Photoshop or Gimp, if the original image is 2k x 2k for a jpeg, for example, set the quality down to 20. Then reduce the size of the image to the largest you will use. You need to play with ...


1

Both them are good. But it is better to go with your second option. Edit : After launch your website fully, your aim is to get more traffic to example.com. isn't it? So start to optimize it now. At least you can set title and meta description as your future goal. Then add sign up page to it. When you launch the site you need to have change the content only.


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Google's documentation clearly states For language/country selectors or auto-redirecting homepages, you should add an annotation for the hreflang value "x-default" So in this case your x-default should be www.example.com and not www.example.com/en/. To simplify the answer, your use case does not seem to indicate any need for rel=canonical at all. ...


1

301 redirect is not an option in this situation. That's the first thing NOT to do. I think that best approach here is this second option (Rename index.html to moreInfo.html and put the landing page as index.html with a rel="canonical" to moreInfo.html(the old home page) as to preserve rankings and link equity) with this option, you are saving ...


1

Next page path is deprecated . Google Analytics tracks the page you are on, and it records the page you came from. Since it can't know where you are going next, it can't record the 'next page'. In the application, the 'next page' is actually the same as the 'page'. The 'previous page' is where they came from. They intended that you use 'next page' and '...


1

I'm a little "suspicious" of the home page. You say it has excellent ranking, yet the traffic it attracts does not convert. That makes me think that your home page might be ranking for the wrong content, and that the "landing page" should really be your home page. Of course, it's kind of hard to say without knowing what content is featured on each page and ...


1

With both of 301 or rename the homepage you will loose rankings. In my opinion, you've already done a first part of a task - your page (homepage) ranks. Now its time to optimize its conversion ability. If you create a new landing page, you will be forced to accomplish the both parts of a task - you will be forced firstly to get the newly created landing ...


1

If i understand you correctly you can do an A/B test first before completely changing your index.html page since the site have a descent amount of traffic you can easily gather data on your A/B test. A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine ...


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3- you can use server-side url rewriting to rewrite all /index.html requests to /new-index.html . what will happen "overview" ? everything will go well without any client-side redirect . what will happen "technically" ? when a client hit the server and requests index.html, the server will "internally" deal with that url index.html as if it were ...



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