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Based on a strict reading of Google's webmaster guidelines and definitions it is considered cloaking, it may not have been designed to present alternate content to Google over the users but as it has that effect Google needs to treat it as such.


Per Google's definition, this could be considered cloaking. It really depends on how much the content varies and if it's consistent otherwise. There's bound to be some give but Google is the only one who can tell you if you've crossed it. Check Search Console for any Manual Actions.


What keywords did you want the page optimised for in organic search? You can name a page you don't care about whatever you like. Your primary channel appears to be e-mails rather than search engines. Focus on user experience and associated metrics instead of SEO. If you wanted it to show up on a search for 'Your company landing page' then optimise around ...

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