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"keywords" seems a little technical. I'd trying to label it something that wouldn't turn off users. Top searches Blue widgets Widgets in blue Azure thing-a-whizits Doing something like this is fairly common practice and can get synonyms onto the page easily.


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In HTML5, keywords is one of the standard metadata names. It defines steps that user agents must follow to obtain the page’s list of keywords. One of these steps is: Split the value of the element's content attribute on commas. As the linked definition of "split a string on commas" explains, "leading and trailing whitespace" will be stripped: ...


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It used to be possible to get that data for organic search visitors, but it isn't anymore. When a visitor lands on your site, Google sends a "referrer" string. Google used to include the search terms in the referrer, but recently stopped doing so. Now you only get that data about 25% of the time. See http://www.notprovidedcount.com/ which tracks the ...


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Definitely you can promote the same, If you can't compete HP you will definitely get rank next to HP and if you have effective marketing strategy than you can even get higher rank to HP, but note that it can take long time to get rank ahead HP as they have huge traffic on their website. I think you might face Copyright Issue for name, if they had registered ...


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Using ALM Performance as your keyword will mean you always struggle to compete with HP for that search term and anyone searching for your tool will find the HP tool instead, I would suggest choosing an alternate name.


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Analytics allows you to customise channel groupings: You can define brand terms and use these to set up a customised grouping. Then use it to filter your conversions in Analytics. I would suggest doing it on an alternative view to the default - that way you can switch back and forth depending on your needs.


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Hm... in theory, you could scrap the data with API and then connect it with specific application. If your apps are hosted somewhere, you can get data from there too. Also, for better understanding which keyword to use etc. there is Google Trends. It lets you enter multiple keywords and filter by location, search history, and category. Once you enter that ...



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