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Not only can you, you should have many pages that repeat the important keywords. A site with only one page on a topic is not going to be able to cover that topic well. Good sites are comprehensive. They cover all aspects of a topic. That necessarily means using the keywords for the topic on many pages. That isn't to say that you should create content ...


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Yes you can! It's really regular. For example, various big sites about tv series has one page per episode to explain the entire episode. Therefore, they use the name of the tv series on several pages. As long as the text on pages appears natural for your users, you can do it.


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Google has a help document that explains what the multiply keyword lists does: Save the time of manually combining keywords by multiplying two or more lists of keywords. Then, get historical statistics or traffic forecasts for the new list of combined keywords. Example Let's say you're advertising a chain of luxury resorts. You might have one ...


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"(not set)" in the acquisitions campaigns keyword report shows the number of campaign landing pages in which the "Campaign Term" (utm_term) parameter was not present. Some forms of advertising don't use keywords. If you get lots of traffic from banner campaigns, none of that traffic is going to be keyword based and it will show up as "(not set)" in this ...


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This is easy. This is a link scheme and is definitely something the search engines hate. Doing it will ultimately hurt your site. Don't do it.


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This is a false premise. Here is what I mean. You have one website and 10 new websites. You have now divided your attention and efforts by 11 and created 10 more competitors. It is that simple. The notion of a keyword match domain name by Google was a misnomer. Sure it existed for a while, but it was a silly notion right from the start and Google realized ...


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When Google doesn't have enough information about a particular keyword, they estimate the quality score for it based on other factors including the quality score you have established for other keywords. This ends up being a kind of quality score for your entire account. Their quality score help page makes some reference to this pratice: To determine ...


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Search engines are pretty smart and can figure out what a phone number looks like as long as you use a common format. But you can help them out by using microformats and marking up the phone number which clearly tells the search engines that number is a phone number.



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