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should those sub-directories be named the same way you would use the ccTLD? According to the Google Webmaster Tools on Multi-regional and multilingual sites under "URL structures" for subdirectories, you can use gTLDs as a subdirectory, however, as Google states here in regards specifying which URLs to use for multilingual regions: Do not specify a ...


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Yes, folders can be named and targeted the same way that subdomains can be. You can add folders to Google Webmaster Tools and set the targeting there for each folder. The only drawback to folders compared to subdomains is that you can't move the hosting into the country being targeted. Geographic location of the server can be an important signal to ...


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Keep in mind that you have to optimize for the people. A search query in Spanish will be different that an English query. You have to optimize for both if they are your segment. I would approach them as two different websites with different link building strategies, keyword planning etc. At the end of the day you should put more effort at the segment that ...


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You should make sure all your pages in both languages are SEO optimized. Producing content in multiple languages is often a good recipe for multiplying the amount of SEO traffic you get. The only reason to prefer one over the other would be if one tends to outpace the other by an order of magnitude. For example if you find that your online courses can get ...


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The site that I manage has an english version as our main site and then an additional canadian site. Here's the hreflang tags that I have implemented: <link rel="canonical" href="http://www.example.com/test" /> <link rel="alternate" media="only screen and (max-width: 640px)" href="http://m.example.com/test" > <link rel="alternate" ...



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