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Why creating pages for each language is pointless? That is the only way of doing it, you can put your keywords to same page in every language, but that looks bad and you might get penalized by Google too. Istockphoto for an example has separate pages for different languages too. To be more precise they have them under different subdomains.


You should only ever show Googlebot pages in a single language. New users from Google search should also only see a single language on the landing page. Google asks that you not mix languages in a single page: Avoid mixing languages on each page, as this may confuse Googlebot as well as your users. Keep navigation and content in the same language on ...

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