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The question is interesting but brings back memories of a time when people would debate IF Google could read Flash. And if text in flash was - as you ask here - visible or possibly to be viewed as a technique to add (blackhat) content. The answer to the Flash story was and is "Google reads EVERYTHING". And TEXT made for screen readers (etc) that is USEFUL to ...


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Contrary to what has been commented by @Simon Hayter Google policies state that hiding content from end users for SEO purposes (such as adding the transcript the way you are talking about) is a violation and will negatively impact your SERP rankings. having said that there is no problem with adding an expandable div which the user can open themselves which ...


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Something like this, though of course other properties are required for this to meet Google's requirements for article features in search results. <div itemscope itemtype="http://schema.org/Article"> <!-- blah blah --> <div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"> <div itemprop="logo" itemscope ...


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Schema.org expects an Organization item as value for the publisher property, but you provide a string value ("MyCorp"). If you want to follow Schema.org’s expectation (which is just a recommendation, not mandatory), you could use something like this: <article itemscope itemtype="https://schema.org/Article"> <div itemprop="publisher" itemscope ...


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I don't have a link but read an article within the last few months, possibly Matt Cutts but definitely from Google, who said Google still does not consider the new HTML5 elements when analyzing content. So using <nav> makes no difference but a link is a link, a heading <hx> is a heading, and text is text and carry far more weight than anything ...


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The current HTML ("HTML5") standard includes a <main> element for this purpose. Using separate header / footer / nav / main elements help you indicate the main page content; something like: You should also find the relevant Microdata/Schema.org schema for your page content. A Product for example would use itemprop="name" to identify what the product ...



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