New answers tagged heading
Use CSS, copy the class you're currently applying to H3 and then reproduce it in a custom class and apply it to the advertisement in a or any other element different than a heading.
From the beginning, Google marked terms found as bold, italics, sentence case text, relative font size, and so forth as fancy in the index and felt this was important. At no point was it ever clear that Google assigned more weight to these fancy text terms, however, it was was matched in search more readily as a result. Spammers began to try and take ...
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