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Here's the Google Conversion University playlist on youtube. It has a wide range of videos with an intro to Google Analytics and info on using the data to make good decisions. http://www.youtube.com/view_play_list?p=7A545E796C2CFA72 You may also want to check out http://www.kaushik.net/avinash/
I know O'Reilly has a book about this. http://shop.oreilly.com/product/0636920020424.do Also, there is a ton of good info on SeoMoz about these kinds of topics. I'll say this though. We are in the middle of the redesign of our site. I told the designer to not worry about ads or social media. I don't regret it. Design for the user first, add the social ...
Here's the wiki of serverfault.com The howto's htaccess official guide The official mod_rewrite guide Two hints to help you doing the job faster: Please try to use the RewriteLog directive: it helps you to track down problems: # Trace: # (!) file gets big quickly, remove in prod environments: RewriteLog "/web/logs/mywebsite.rewrite.log" ...
The Social Media for Dummies book sounds very appropriate for your situation. I found the first section on developing a higher-level strategy to be the most interesting part, but you should find the practical step-by-step guides in the rest of the book very useful. However, I think I agree with @bikedorkseattle that you should leave social integration ...
You may wish to consider a code snippet collection sharing service such as Smipple, Code Barrel, or CodePad Projects. They're designed for teams to share code/markup; some (e.g. Code Barrel) allow you to tag snippets, which may help your team organise them by UI element.
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