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22

User Experience User experience remains one of the most important factors when operating a website. User experience enhances your conversions, increases time spent on page and in directly improves rankings due to an increase of people wanting to link to your site. Having a site not accessible via both with or without www causes a few user experience ...


12

You really do need to have the www. sub-domain point to your website. It is particularly important for type in traffic. If you tell a person to visit example.com, a large number of them will add a www. In my experience it is 40% or more that do this. I myself tend to like naked domains with no subdomain when creating a website. I have occasionally ...


8

The best course of action is to use canonical URLs. This avoids a situation where you are penalized for duplicate content. When it comes to desktop vs mobile websites, most sites will have something like this on their mobile website: Example for: http://m.mywebsite.com/page.html <link rel="canonical" href="http://mywebsite.com/page.html" /> The ...


7

In my experience, mobile visitors want the same content as your desktop visitors do. I worked for a travel website with lots of information about hotels and restaurants. The site is generally known for hotels, but we thought that mobile users would be much more interested in restaurant content because they we looking for something when they were out. ...


6

There are no tangible benefits from using the hreflang attribute, beyond special usage like the one described by Google. It is declarative markup and does not cause any action or affect rendering, unless you make it to. The HTML5 LC explicitly warns: “It is purely advisory. [...] User agents must not consider this attribute authoritative — upon fetching the ...


5

You can't really find out how many times your links show up in a One-Box result but you can see how much traffic is coming in from those links by using the ved parameter in the referrer query string. This is a little complicated to explain in a single post but I'll wrap it up and provide links to articles you can read to fully understand how to do this. ...


5

Google only cares that they see the same thing your users see. If you're only serving up different content to these bad crawlers, and your users are getting your normal content and Google is getting that same content, you're ok.


5

Should you make www.example.com redirect to your site? Absolutely. Speaking from someone who works as a web developer and has an IT degree, if typing www.example.com didn't get me to your site, my first thought would not be to omit www. I'd think, "Oh, the site must be down." Or I'd think, "I must not have gotten the domain name correct. Maybe it's ...


4

Sites can be picked up on alternates ports. As an example, search for https://www.google.co.uk/#q=:8080 You should see a result for Outgoing Port Tester on http://portquiz.net:8080 listed. A bit further down you'll also see GLCF: Earth Science Data Interface on http://glcfapp.glcf.umd.edu:8080/esdi/ too.


3

Here is Google's document about cloaking. It defines cloaking as "the practice of presenting different content or URLs to human users and search engines." That page also has a Matt Cutts video. In the video at 0:28, Matt defines cloaking as "showing different content to users than Googlebot." Google only cares what you show to real users and what you ...


3

You can display a mobile version using canonical and rel alternate tags , desktop version showing the alternate tag and mobile version showing the canonical tag. When serving dynamic HTML on the same URL you should use the vary HTTP header. Google explains this in detail: https://developers.google.com/webmasters/smartphone-sites/details


2

Google will fetch the robots.txt file itself from your site every 24 hours. If you make changes to your robots.txt file, you must wait a day to ensure that Googlebot picks up your changes. After it has the correct robots.txt file, Googlebot will start crawling and indexing your entire site properly. As a general rule, I expect to see changes to the ...


2

24 hours is not enough time to wait. Google will almost certainly not be crawling your site that frequently. It could take days or weeks before they re-index your robots.txt and crawl your site again. And to answer the question you will have next, no, there is nothing you can do to speed that up.


2

There is no requirement for a homepage to include a <h1> tag and on that alone, it offers minimal weight in ranking a page anyway. What we often do is make the company logo in the header the <h1> tag for the homepage only (which uses the brand name as offset text and alt attribute) and then every other page across the site has an appropriate ...


2

Google will fetch your updated robots.txt within the next few days and update their crawlers accordingly. Keep in mind this doesn't mean they will start crawling your site immediately and doesn't mean your pages will be indexed soon or rank well. It just means will know your pages are available for crawling but that is the first step to getting your pages ...


2

I'm not sure when this issue started for you, but my Merchant Center Account was throwing the same error for Limited Availability items also. It turns out that Google's updated their feed specification (see here) and are removing LimitedAvailability as an allowed value. I updated those items to be In Stock, and the warnings disappeared. Another valid ...


2

There is no benefit in using the hreflang on a single language website, it is meant exclusively for multilingual and international websites. I am not suggesting that Google (or other search engines) would penalize you for it, but they would definitely not reward you. You can see a proper implementation of the hreflang tag over at trip advisor - a well ...


2

Google Alerts allows you to setup an RSS feed for the alert delivery. That'll probably be your best bet to get the data in a structured form.


2

The drop in visibility in search is almost certainly unrelated to the parallel website. Almost all websites have content hosted on multiple URLs within the same website. That's something which search engines have to deal with. There's no reason to penalize a website for having that & certainly at Google there's no duplicate content penalty when it ...


2

Using Google's authorship is meant for internal use i.e a author publishes something on your website. Also BBC would not be an authorship but rather a publisher. For citing sources you should use <blockquote> and <cite>: <blockquote> <p>Source Text</p> <footer> <cite><a ...


2

Images not on your site will not be attributed to your site in Google image search. As well, if Dropbox restricts spidering the images with robots.txt, they will not show up in Google image search at all. There is no way out short of moving the images to your server which is what I recommend if you want them indexed by Google. I do not know what kind of ...


1

Google Webmaster Tools change of address tool is only for sites that move to a whole new domain name. It doesn't cover cases such as: Moving from HTTP to HTTPS (or the other way around) Moving a subdirectory or subdomain to its own domain name Consolidating several sites into one Changing URLs within a site The reason that the tool exists is that new ...


1

This artictle has good instructions for getting Google Alerts RSS feeds: To use the feature, log in to your Google Alerts account and make sure you have at least one entry. If you don’t, create one by picking a search query for Google to track for you. Next, click on Manage Alerts and hit the Edit button on an alert you want to get an RSS feed for. ...


1

Google will only tell you if a serious algorithmic or manual action has been placed on your website (or part of your website). This means that is it possible to still have low quality backlinks in your site's link profile that can damage the performance of your website before it gets to the necessary threshold for Google to take action and serve the ...


1

Although having an <h1> is not a requirement when it comes to SEO, it is good practice to have it there. True, Google does a good job but you want your website to be as well structured as possible, meaning having good coding practices and that includes having the <h1> tag. Take a look at this blog post here ...


1

I prefer to use the lang attribute of the <html> tag to declare the language for the current web page: <html lang="en" dir="ltr"> However, even that doesn't have any effect on SEO. Google doesn't trust any meta information (lang=, hreflang=, or anything else) provided with a page to determine what language it is in. It detects the language ...


1

Unless you're posting to a site that actually transforms metadata into text on the page it's going to be such a low signal that I wouldn't expect google to register it (I remember seeing some photography sites that do this for metadata/geolocation info, mayyyybe flickr?). Google tends to make text not visible to users very very low in importance for good ...


1

Depends on how your theme is set up and what options it provides but the simplest solution would be to use a plugin such as Wordpress SEO by Yoast which provides the ability to create page titles and meta tags individually for all pages/posts as well as the homepage.


1

Images are page signals and factors of many... Images always help because they are one of many signals using the ALT to inform Google what the page is about, however to say they are needed is also false, its one of many factors. Google can establish factors from many other signals such as TITLE, Meta, Content and so on. Write content for your visitors not ...


1

No there is no such thing. You can however use robots.txt to limit what pages google can or cannot index during your "beta". This way, don't index the pages which can 404 if it is that important.



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