Hot answers tagged

196

Here are some rules I follow: Try not to repeat content. Try to get linked from other, relevant and high quality websites. Try to make sure your outgoing links relevant to the content of your site (rel="nofollow" for ones that aren't, such as ads). Give each page a relevant (and unique) title. Add in a meta description to each page describing the contents ...


151

Disclaimer: I work together with the Sitemaps team at Google, so I'm somewhat biased :-). In addition to using Sitemaps extensively for "non-web-index" content (images, videos, News, etc.) we use information from URLs included in Sitemaps files for these main purposes: Discovering new and updated content (I guess this is the obvious one, and yes, we do ...


118

A lot of people look for technical tricks for SEO and ignore the big picture. You need both. Your SEO (and business) strategy is every bit as important as SEO tactics. There are more than 200 SEO factors that go into rankings, but here are a few of the more important SEO factors that I've experienced, both tactical and strategic: Have a website worth ...


90

Stackoverflow.com does blow well past that limit doesn't it! Fortunately, per paragraph 2 of the terms of service... FEES AND SERVICES . Subject to Section 15 herein, the Service is provided without charge to You for up to 5 million pageviews per month per account, and if You have an active Adwords campaign in good standing, the Service is provided ...


54

.google actually is a valid top level domain (or top level zone), as is '.youtube'. Google applied for those TLDs a long time ago... successfully as we can now see. Google can now further delegate authority within that zone and com.google and other subdomains (or delegated zones) can become valid and be operated. Here's a news article on zdnet about this ...


51

This won't do what you hope it will do. The redirect will effectively tell Google that URL no longer exists and has moved to your new URL. Plus since the new domain also won't have any links pointing to it it won't transfer any link love over either. The only positive it will have is you can use it as a shorter and more recognizable domain name which is good ...


46

This is very likely Google can estimate your bounce rate, if you take into account a new feature that detects when the user is clicking the back button: Search Google: Click a search result. Click back. Google is showing a new option, "Block all [site] results": Obviously, that is a guess, but quick back clicks may be good indicators of irrelevant ...


45

The absolute best long term strategy is to have lots of relevant content that is updated frequently and is easily accessible to your site's visitors.


43

If they're just mirroring your site by feeding your site through a proxy script or regurgitating your HTML verbatum, you can add canonical URLs to your pages. This will let Google know your content is the original source and to show your URL in the search results, not their's. Submit a DMCA request to Google. They're a little slow with them but they will ...


39

This is not uncommon as there is no time frame for Google to index a website. The best thing you can do is to give Google every opportunity to find you. Try all of the following: Submit your website to Google. Submit an XML sitemap. You can do that from within your Webmaster Control panel. Most content management systems have a sitemap generator of some ...


36

If you know you have good site architecture and the Google would find your pages naturally the only benefit I'm aware of is faster indexing, if your site is getting indexed fast enough for you then no need. Here's article from 2009 where a gentlemen tested how fast Google crawled his site with a sitemap and without. ...


31

There's no circularity implied by having <link rel='canonical' href='http://www.example.com/product/foo' /> appear as http://www.example.com/product/foo. That's the intent. You're saying "the best URL" for this page is http://www.example.com/product/foo, so when the search engines hit http://www.example.com/product/foo?id=1, or ...


30

Per Google's Matt Cutts, the answer is the trello.com domain had been parked for years, so it was on a Google Long Term Parked Domains blacklist. This somehow prohibited it from showing up in search results at all. Apparently Google has some changes coming to fix this problem, but until then, Matt Cutts advises: If you're going to launch something new ...


28

You can file a DMCA complaint and if you are in the U.S., you can file a copyright civil law suit. Here is a link to a short answer that explains how the DMCA complaint can help anyone: Do you have to be in the United States to file a DMCA complaint? ... and another one the explains more... How much of your content needs to be copied before you can file ...


27

I think that for being free, getting data updated once a day is just fine. I don't even know why with such large numbers you need more then that. Did you really lose anything? If you really want alternatives, I suggest you try http://piwik.org/. I have no idea if it can take the load, but since it is up to you to install and configure, I guess all is ...


27

John Conde is 100% correct in everything he said. There are two other considerations for purchasing the extra domain. First is it easy for people to remember the extra domain? Will they possibly type it in on a guess/hope that it is relevant. bn.com is a good example of the first and usedcards.com is a good example of the second. If that is the case and ...


26

To the best of my knowledge, the rankings team does not use bounce rate in any way.   — Matt Cutts, June 2010, Search Engine Land interview I have an issue with the concept of long/short clicks being used in their ranking algorithm. There are too many scenarios where both short and long clicks occur that are the opposite of what the ...


25

Google doesn't put much (if any) ranking weight directly on the keywords that are in the URL right now. Any effects on SEO with or without them are caused indirectly through user interaction and usability. From a better usability standpoint: Keywords in URLs can increase the clickthrough rate (CTR) from the SERPs. Check out these two search results for ...


25

UX Importance User Experience also known as UX remains one of the most important factors when managing and operating a website. User experience enhances your conversions, increases time spent on page and indirectly improves rankings due to an increase of people wanting to link to your website. Having a site not accessible via both with or without www ...


25

You could track their IP (or IPs) and return totally different content for them to mirror - whatever you like. This way you get free space for advertising whatever, and you can use their high position in Google to your advantage. I once used this to simply explain to the users on the mirrored website that this is the wrong domain. You can also post a simple ...


24

Google wants to provide its user base with the best experience possible when browsing the web - this is what retains their customers. A poor page load speed can have a serious effect on user experience, that is arguably the main reason Google sometimes ranks these sites less favorably. It is also an indication that the site isn't perhaps maintained to a ...


23

There's a great roundup of the factors, and how important they are thought to be, at SEOMoz http://www.seomoz.org/article/search-ranking-factors#ranking-factors On-Page (Keyword-Specific) Ranking Factors Keyword Use Anywhere in the Title Tag Keyword Use as the First Word(s) of the Title Tag Keyword Use in the Root Domain Name (e.g. keyword.com) Keyword ...


23

Google has some URLs designed for special purposes, such as: http://www.google.com/blank.html and http://clients3.google.com/generate_204 These are designed to facilitate detection of 'captive portals': that is, when you sign on to a wifi network at a hotel or airport, you (or an automated process) can go check these pages. If they return anything ...


22

To boost your rank: update site regularly get good back links over time use Google Keyword tool and Google trends to see what content is most relevant make your site accessible make your site light weight and use less http requests link to great websites use more content then HTML use friendly URLs use a domain that is up in years link to page within your ...


22

To prevent your PDF file (or any non HTML file) from being listed in search results, the only way is to use the HTTP X-Robots-Tag response header, e.g.: X-Robots-Tag: noindex You can do this by adding the following snippet to the site's root .htaccess file or httpd.conf file: <Files ~ "\.pdf$"> Header set X-Robots-Tag "noindex, nofollow" ...


21

I'm not on Google's cool person list, but from your screencast I got the idea. You can do this with a clever combination of -webkit-background-clip: text and some gradients (provided you're on a webkit browser). Here's a (messy) demo: http://jsfiddle.net/N8UjY/3/


19

(What also perplexes me is they have no access to the site so I don't know what "tags" they could be referencing?) That there tells me your old SEO company wants to make whatever extra dollar they can from you. The company that we were paying to do our SEO just called and said they were contacted by google and told to remove their tags from all of ...


18

There are no penalties or preferences given for TLDs in google.com. All TLDs are treated equally in a google.com web search. However, TLDs do affect your search results for country specific searches. For example, a .me or .tv domain will not rank as well as a .us website in a google.us web search. Also, a .co.uk site will rank better then a .us site in a ...


18

The How... In the past few years icann opened up applications for custom GTLD names, you can take a look at application statuses on the ICANN website. Expect to see many new company names as gTLD in the next few years such as .bbc,.foodnetwork,.hilton etc. Sadly these scheme was only for the super rich or big corps with buckets filled with 100 dollar bills. ...


17

Apparently it does, some, according to Matt Cutts: "For a while, we were scanning within JavaScript, and we were looking for links. Google has gotten smarter about JavaScript and can execute some JavaScript. I wouldn't say that we execute all JavaScript, so there are some conditions in which we don't execute JavaScript. Certainly there are some common, ...



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