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154

Here are some rules I follow: Try not to repeat content Try to get linked from other, relevant and high quality websites Try to make sure your outgoing links relevant to the content of your site (rel="nofollow" for ones that aren't, such as ads) Give each page a relevant (and unique) title Add in a meta description to each page describing the contents or ...


124

Disclaimer: I work together with the Sitemaps team at Google, so I'm somewhat biased :-). In addition to using Sitemaps extensively for "non-web-index" content (images, videos, News, etc.) we use information from URLs included in Sitemaps files for these main purposes: Discovering new and updated content (I guess this is the obvious one, and yes, we do ...


102

A lot of people look for technical tricks for SEO and ignore the big picture. You need both. Your SEO (and business) strategy is every bit as important as SEO tactics. There are more than 200 SEO factors that go into rankings, but here are a few of the more important SEO factors that I've experienced, both tactical and strategic: Have a website worth ...


79

Stackoverflow.com does blow well past that limit doesn't it! Fortunately, per paragraph 2 of the terms of service... FEES AND SERVICES . Subject to Section 15 herein, the Service is provided without charge to You for up to 5 million pageviews per month per account, and if You have an active Adwords campaign in good standing, the Service is provided ...


44

The absolute best long term strategy is to have lots of relevant content that is updated frequently and is easily accessible to your site's visitors.


43

This is very likely Google can estimate your bounce rate, if you take into account a new feature that detects when the user is clicking the back button: Search Google: Click a search result. Click back. Google is showing a new option, "Block all [site] results": Obviously, that is a guess, but quick back clicks may be good indicators of irrelevant ...


41

This won't do what you hope it will do. The redirect will effectively tell Google that URL no longer exists and has moved to your new URL. Plus since the new domain also won't have any links pointing to it it won't transfer any link love over either. The only positive it will have is you can use it as a shorter and more recognizable domain name which is good ...


41

If they're just mirroring your site by feeding your site through a proxy script or regurgitating your HTML verbatum, you can add canonical URLs to your pages. This will let Google know your content is the original source and to show your URL in the search results, not their's. Submit a DMCA request to Google. They're a little slow with them but they will ...


34

If you know you have good site architecture and the Google would find your pages naturally the only benefit I'm aware of is faster indexing, if your site is getting indexed fast enough for you then no need. Here's article from 2009 where a gentlemen tested how fast Google crawled his site with a sitemap and without. ...


30

There's no circularity implied by having <link rel='canonical' href='http://www.example.com/product/foo' /> appear as http://www.example.com/product/foo. That's the intent. You're saying "the best URL" for this page is http://www.example.com/product/foo, so when the search engines hit http://www.example.com/product/foo?id=1, or ...


30

Per Google's Matt Cutts, the answer is the trello.com domain had been parked for years, so it was on a Google Long Term Parked Domains blacklist. This somehow prohibited it from showing up in search results at all. Apparently Google has some changes coming to fix this problem, but until then, Matt Cutts advises: If you're going to launch something new ...


26

You will need to have quite a bit of traffic to your site to get those. Keep creating great content. Google will not give those out easy. Be sure that you have your navigation marked up with semantic HTML and include an id of nav or navigation on your menu. This will help Google know what links are your navigation. (as opposed to a list of links). Also, ...


25

I think that for being free, getting data updated once a day is just fine. I don't even know why with such large numbers you need more then that. Did you really lose anything? If you really want alternatives, I suggest you try http://piwik.org/. I have no idea if it can take the load, but since it is up to you to install and configure, I guess all is ...


25

To the best of my knowledge, the rankings team does not use bounce rate in any way.   — Matt Cutts, June 2010, Search Engine Land interview I have an issue with the concept of long/short clicks being used in their ranking algorithm. There are too many scenarios where both short and long clicks occur that are the opposite of what the ...


25

You can file a DMCA complaint and if you are in the U.S., you can file a copyright civil law suit. Here is a link to a short answer that explains how the DMCA complaint can help anyone: Do you have to be in the United States to file a DMCA complaint? ... and another one the explains more... How much of your content needs to be copied before you can file ...


23

John Conde is 100% correct in everything he said. There are two other considerations for purchasing the extra domain. First is it easy for people to remember the extra domain? Will they possibly type it in on a guess/hope that it is relevant. bn.com is a good example of the first and usedcards.com is a good example of the second. If that is the case and ...


23

Google has some URLs designed for special purposes, such as: http://www.google.com/blank.html and http://clients3.google.com/generate_204 These are designed to facilitate detection of 'captive portals': that is, when you sign on to a wifi network at a hotel or airport, you (or an automated process) can go check these pages. If they return anything ...


22

User Experience User experience remains one of the most important factors when operating a website. User experience enhances your conversions, increases time spent on page and in directly improves rankings due to an increase of people wanting to link to your site. Having a site not accessible via both with or without www causes a few user experience ...


22

You could track their IP (or IPs) and return totally different content for them to mirror - whatever you like. This way you get free space for advertising whatever, and you can use their high position in Google to your advantage. I once used this to simply explain to the users on the mirrored website that this is the wrong domain. You can also post a simple ...


21

I'm not on Google's cool person list, but from your screencast I got the idea. You can do this with a clever combination of -webkit-background-clip: text and some gradients (provided you're on a webkit browser). Here's a (messy) demo: http://jsfiddle.net/N8UjY/3/


20

There's a great roundup of the factors, and how important they are thought to be, at SEOMoz http://www.seomoz.org/article/search-ranking-factors#ranking-factors On-Page (Keyword-Specific) Ranking Factors Keyword Use Anywhere in the Title Tag Keyword Use as the First Word(s) of the Title Tag Keyword Use in the Root Domain Name (e.g. keyword.com) Keyword ...


19

To boost your rank: update site regularly get good back links over time use Google Keyword tool and Google trends to see what content is most relevant make your site accessible make your site light weight and use less http requests link to great websites use more content then HTML use friendly URLs use a domain that is up in years link to page within your ...


19

There are no penalties or preferences given for TLDs in google.com. All TLDs are treated equally in a google.com web search. However, TLDs do affect your search results for country specific searches. For example, a .me or .tv domain will not rank as well as a .us website in a google.us web search. Also, a .co.uk site will rank better then a .us site in a ...


19

Google wants to provide its user base with the best experience possible when browsing the web - this is what retains their customers. A poor page load speed can have a serious effect on user experience, that is arguably the main reason Google sometimes ranks these sites less favorably. It is also an indication that the site isn't perhaps maintained to a ...


18

Google doesn't put much (if any) ranking weight directly on the keywords that are in the URL right now. Any effects on SEO with or without them are caused indirectly through user interaction and usability. From a better usability standpoint: Keywords in URLs can increase the clickthrough rate (CTR) from the SERPs. Check out these two search results for ...


17

Because you told them not to(see under "Controlling Caching and Snippets"): <meta name="robots" content="noodp,noydir,noarchive,nosnippet"/> ...along with several other things not to do. As to why that is, you'll have to inspect your WordPress installation(settings, SEO plugins) and theme files to figure out exactly where that tag's coming from, ...


16

Breadcrumbs. There is little official information available, but it seems that if you put navigational breadcrumbs on your site's pages (the kind that shows the user where he is within your site's hierarchy), the Google bot will pick up the information from there. From their original announcement: The information in these new hierarchies come from ...


16

Apparently it does, some, according to Matt Cutts: "For a while, we were scanning within JavaScript, and we were looking for links. Google has gotten smarter about JavaScript and can execute some JavaScript. I wouldn't say that we execute all JavaScript, so there are some conditions in which we don't execute JavaScript. Certainly there are some common, ...


15

If you: Make HTML standards compliant pages Make semantically correct documents (proper use of heading tags, lists, etc) Make sure, as much as possible that all text can be parsed (i.e. try to avoid text in images) Make sure all links work and site map(s) exist where appropriate Make sure pages load quickly Work to get inbound links from respected sites ...


14

No, it will not remove your site from the listings, only from the archive. So your NOARCHIVE idea is correct. You can read more about how Google treats all of this on Google's own blog: http://googleblog.blogspot.com/2007/02/robots-exclusion-protocol.html



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