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7

From the google SEO guidelines (Google Search Engine Optimization Starter Guide - Page 4): Use brief, but descriptive titles Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result. AVOID: using extremely lengthy titles that are unhelpful to users stuffing unneeded keywords ...


4

Using ALM Performance as your keyword will mean you always struggle to compete with HP for that search term and anyone searching for your tool will find the HP tool instead, I would suggest choosing an alternate name.


3

Google does not guarantee that Rich Snippets will show up for search results from a particular site even if structured data is marked up and can be extracted successfully according to the testing tool. Quote from Google: How long does it take for rich snippets to be visible? Once you've marked up your site's content, Google will discover it the ...


2

Definitely you can promote the same, If you can't compete HP you will definitely get rank next to HP and if you have effective marketing strategy than you can even get higher rank to HP, but note that it can take long time to get rank ahead HP as they have huge traffic on their website. I think you might face Copyright Issue for name, if they had registered ...


2

These are not Rich Snippets. The first snippet has one-line sitelinks, the second snippet has breadcrumbs.


2

Google indexes many sites that don't have a search console account. Deleting the property from search console does not effect whether Googlebot will crawl your site and include it in the search index. If you disallow crawling via robots.txt Googlebot will never be able to see that those pages are 404. Google needs to be able to crawl to see that you have ...


1

Google calls these Sitelinks. They're automated and you don't have much control over them outside of demoting them. More information can be found at Google's Sitelink help page.


1

Setup your old site to 301 (permanent) redirect all urls to the equivalent urls on your new site. This will keep your SEO and will let search engines, like Google, know you've moved. It may take a while (weeks or months) for the change to become visible in the search engines as the search engine will need to scan your site to see the changes.


1

https://support.google.com/webmasters/answer/1663744?hl=en Each page needs to be its own canonical, with rel= link pointing to next and/or previous pages. This is often mis-interperated as only page 1 needs canonical. Nope, it's every page as its own canonical. In our stores we append " - Page 2" to the end of the page title so that users coming from SERPS ...


1

From Webmaster Tools FAQ: Q: The Search Queries feature says that my site ranks #5 for [cookies], but when I search for [cookies] I see it ranking #8 (or I don't see it at all). What gives? A: Several things: Different searchers can see different results, based on things like where they're searching from (geographic differences), personalized ...


1

Yes your URLs should be in the same language as the text. This helps in better keyword targeting. Since keywords in the URL help in better ranking that pages which do not have keywords in their URL. You should definitely do this. Even more, if your targeted users are searching in Portuguese, the URL will be more appealing and promising to the users if it is ...


1

Googlebot does not use cookies to work out translations, it detects the language on the page and so your content while being accessed by Googlebot from its U.S IP will serve English language content. Google recommends using different URL's for different language content such as your default site being in English but setting up a different sub domain for ...



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