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Better CTR and low bounce rate indicate useful content. The ratio of new users to returning user( new users vs repeated users) is also a strong indicator for web page quality. Any good search has a goal to provide users most relevant result against queries. Higher engagement rate,better usability factor; these qualities improve relevancy and ultimately ...


With "click rate", I assume your refer to the "click-through rate (CTR)", which is according to the American Marketing Association defined as "the number of users who clicked on a specific Internet advertisment or link" per impression expressed as a percentage. The "Google Organic Click-Through Rate Study 2014" from Advanced Web Rankings basically states ...

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