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It is because Search Query Tool returns average. As results are personalised based on you, your location, ad-words etc., "average" is the position your site ranked at on average for different users.


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I remember the old day when I do link building by sponsoring WP themes. Well, it goods for your to see backlinks gaining everyday. But when Google sent me a "Love" letter, I start to worried. Google consider it as a bad linking and should be avoided. If not your site will be penalized. That was happened on me. Seeing your ranking drop to nowhere makes your ...


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There is no affect or effect, I think as Google doesn't follow Iframe's content. See more here



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