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151

Here are some rules I follow: Try not to repeat content Try to get linked from other, relevant and high quality websites Try to make sure your outgoing links relevant to the content of your site (rel="nofollow" for ones that aren't, such as ads) Give each page a relevant (and unique) title Add in a meta description to each page describing the contents or ...


101

A lot of people look for technical tricks for SEO and ignore the big picture. You need both. Your SEO (and business) strategy is every bit as important as SEO tactics. There are more than 200 SEO factors that go into rankings, but here are a few of the more important SEO factors that I've experienced, both tactical and strategic: Have a website worth ...


97

Yes, putting important keywords closer to the beginning of a title does help SEO. SEOmoz's ranking factors survey agrees, as do other sources. Keyword Use Anywhere in the Title Tag 66% very high importance Keyword Use as the First Word(s) of the Title Tag 63% high importance Keyword Use in the Root Domain Name 60% high importance ...


44

The absolute best long term strategy is to have lots of relevant content that is updated frequently and is easily accessible to your site's visitors.


42

This is very likely Google can estimate your bounce rate, if you take into account a new feature that detects when the user is clicking the back button: Search Google: Click a search result. Click back. Google is showing a new option, "Block all [site] results": Obviously, that is a guess, but quick back clicks may be good indicators of irrelevant ...


24

To the best of my knowledge, the rankings team does not use bounce rate in any way.   — Matt Cutts, June 2010, Search Engine Land interview I have an issue with the concept of long/short clicks being used in their ranking algorithm. There are too many scenarios where both short and long clicks occur that are the opposite of what the ...


19

To boost your rank: update site regularly get good back links over time use Google Keyword tool and Google trends to see what content is most relevant make your site accessible make your site light weight and use less http requests link to great websites use more content then HTML use friendly URLs use a domain that is up in years link to page within your ...


13

The absolute best way to improve your position in Google is to have many other websites linking to your site. This is why text links in blogs are so popular — Google uses them primarily in place of meta tag keywords, as they're usually more accurate. As described by tnorthcutt, having lots of relevant content is also helpful, as Google can read and ...


13

Per Matt Cutts Without reading the article [trying to confirm a connection between rank and bounce rates], I’ll just say that bounce rates would be not only spammable but noisy. A search industry person recently sent me some questions about how bounce rate is done at Google and I was like "Dude, I have no idea about any things like bounce rate. Why don’t ...


10

Search engine strategies are designed to find the best or most relevant content, not just the loudest. If someone finds a way to trick the search engine and get high rankings today, it will likely not work tomorrow. Don't make the mistake of trying to outsmart the search engines — good pages with good content, structure, and standards support will ...


9

I think that the problem with using bounce rate for ranking is that it doesn't take into account the fact that bounces aren't always a bad thing. This metric needs to be taken in context because there are some sites for which you might want to actually increase your bounce rate! In fact, as an example, your sites might be that type of site (at least from ...


9

Backlinks still form the #1 contributing factor in getting a page to rank in Google. Generally speaking: High Quality back-links are better than high quantity back-links Freely-given links are better than procured back-links (procure can mean artificially gained in any manner, not just bought) Page Rank still matters in terms of the currency of ...


8

Here is some new advice from Google: Avoid these common mistakes Having no value proposition: Try not to assume that a site should rank #1 without knowing why it’s helpful to searchers (and better than the competition :) Segmented approach: Be wary of setting SEO-related goals without making sure they’re aligned with your company’s overall ...


8

No. I'm responsible for a site that has one of the largest implementations of Google Maps (per impressions) outside of Google Maps itself (in Australia). Both with that, and with overlay (including links) of data, we have seen on 1million+ pages that with or without Google Maps has zero effect on the page's ranking. I'm not going to speculate on the ...


7

I manage a site that brings in around 30k pageviews per day. It lost 1/3 of its traffic around April 11th (panda international rollout). The entire domain lost traffic across the board. The overall average bounce rate hovers around 65% (pre-panda was 71%). The hardest hit pages have bounce rates over 75% however. It's an interesting theory. To google's ...


7

New sites often do drop in rank Sadly the chances are that Google is repositioning to where it believes you should be, most often new sites and pages get temporary boosts to allow them to catch on so to speak. I've seen what your experiencing hundreds of times and can assure you what your seeing is most likely out of your control until your site becomes ...


6

The inner quotes are still recognized as a control character in the query (note that Google strips out all non-alphanumeric characters except control characters when running a query - you can add apostrophes, periods, and commas to the query without altering the search results). Your effective search on the first go was: "Submitting values of " jQuery ...


6

Don't forget the concept of Domain Aging. A new domain is naturally going to suffer a disadvantage. Can't emphasize enough how important I think following W3 standards and using semantic markup are.


6

To answer the question directly, the only ways for a page to gain high rankings in Google are: Be relevant for the search term. This means having relevant text/keywords on the page (including the title, headings and URL). Have lots of links pointing to your page, preferably from quality sites that are well-ranked themselves. That's not to say the other ...


6

Hint: The answer won't be in a 3x3 table because it's not that cut and dry :) The more words in an external link the less targeted that link is for for each word individually. So having a link that just says "widget" will help you rank better "widget" then an external link that contains the phrase "best blue widget". But both will help you as they both ...


6

As long as the domain and content remains the same, changing IP addresses should have not affect on SEO. Moving from Canadian to US IP's wont affect your SEO. The only potential gotcha could be if somehow the IP address has been backlisted due to spam or other misuse, although this is more commonly, but not exclusively, an issue with Email than Web Domains. ...


5

It will boost the SEO if it makes it more useful for people (not search engines), and they link to it. Not directly though.


5

Google does not consider 301 redirects to be duplicate content. What might be happening, though, is that when Google first crawled your original redirects, they added the target pages to their queue for later recrawling. But by the time they got around to actually crawling those pages, you'd reversed the redirects so that they were pointing back to the ...


5

I would call it a day now in terms of recovery actions. Without knowing your friend's budget or the relative importance of the site in the overall business strategy, this sounds like a lot of money spent on mostly correct corrective actions. The only remaining step that you have not mentioned is asking for a manual reconsideration request to get the ...


4

These are both just from personal experience, so take them for what they're worth: Ensure that your site is reliable. If Google picks up a lot of error codes when indexing your site, you may see a decrease in your placement in the results. Don't change too much at once. If you're constantly churning your site structure, titles, in-text keywords and other ...


4

Here's Matt Cutts on the Google Webmaster Help YouTube channel. "And the one word answer was: no."


4

Frames are not search engine friendly and frame forwarding is definitely not how you want to do this. As you can see it is not search engine friendly and only hurts you. Plus users can find it confusing because the URL in the address bar never changes. Basically it's a bad idea all the way around. What you need to do is a proper 301 redirect from the old ...


4

Before he gives up, I would recommend some usability testing. Have him set up a senario like You need to learn/buy/find widgets. You type 'dark blue widgets' into Google. You see the following search result: http://mysite.example.com/blue_widgets.html You click on it. Does it tell you what you want to know about widgets? Use ...


4

In the eyes of Google, a PDF is just another web page – a web page that offers a prime opportunity to boost your content ahead of your competitors and vice versa. The reason I say is that Google ranks PDF files in the SERPs. It is sure that it crawls the PDF files. If PDF content is fresh and relevant, it will increase your website reputation. It always ...



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