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Following up on Oliver13, indeed the session duration in Google Analytics is not a good measurement. In addition, the data is usually averaged, so it does not really make sense to analyze it. To circumvent this shortcoming, I suggest you to use another tool, such as Mouseflow, which records the exact session length. If you have the time and the will, you ...


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While I'm not sure I understand every detail of your question (what do you mean by spending report? E-Commerce section of GA? Custom report?), this sounds like sth. that should be fairly easy to implement. But you should probably ask yourself: Is it helpful? Is a long visit duration a better one or just one where the user needed longer to understand your ...


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The effect shouldn't be grave. AdWords QS is mainly related to CTR%, i.e. everything that happens before someone visits the site. Onsite optimization primarily improves your Conversion rates, not your QS. Still, there could be a positive effect, since Google also checks for what they call Quality of the landing page, which is related to unique content, ...



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