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I think that your "problem" is different type of attribution. Google Analytics uses last-click attribution, AdWords prefers first-click. So... if your client ever clicked an campaign ad created in AdWords and make a transaction in another session, it will be counted in AdWords as "adwords conversion". But in Google Analytics it will be conversion from that ...


I find that the Goals system in Analytics is not as reliable as we wanted. Same thing happen to other features and that is mainly because of the source of the tracking used by Google: Javascript. This means that the Code needs to be fired up in order to count as a Goal and depending on the user's security settings or device, that might not happen from time ...

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