Hot answers tagged google-adwords
There's a couple of different reason's why this could be happening: You have reached your budget limit for that day You have incorrectly set the keywords You're not bidding high enough You're not advertising in that area Try going to Tools - Ad Preview and Diagnosis and find out what is happening.
If you've already checked your Ad to ensure it is configured correctly (target geographic region and times, daily budgets, keyword bids etc) then perhaps you should check the keywords have been specified inside square brackets  to ensure exact phrase matching rather than the default broad matching. To give an example, for this Ad you might enter a series ...
So for 1, you would setup the landing page as the goal, not the link. For 2, that's precisely what the adwords conversion does. Go to Tools - Conversions - +conversion. More info: https://support.google.com/adwords/answer/1722054?hl=en (The link you posted summarizes it pretty good.)
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