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7

Use AdWords my client center account. It's designed specifically for agencies to manage multiple clients. Here's the FAQ on MCC accounts, and here's how to create them.


6

One of your affiliates is likely paying for a Google AdWords campaign using their referral link to drive traffic to your site (and boost their sales). That's the simplest explanation, and therefore probably the most likely cause of the AdSense referrals you're seeing. I've had affiliates take out ads to boost their sales before; a welcome side effect of ...


6

I use manual - simply because I want to be in control, especially when it's my clients money. When manual, it makes more sense to control what times, or if the advert appears over a whole day or until the money runs out. If money is not an option, go with automatic. We (web users) click impulsively and so sometimes being position 1 is not best but why would ...


5

The click and the recorded conversion needn't happen at the same time. Google track conversions for up to 30 days after the click (http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=86282). Whilst the help text doesn't say why there's a delay I would guess that given that the two things can be separated by time they are waiting until there's ...


5

The numbers quoted below seem about right for campaigns which I've run (I'd add that the most abysmal CTR I've seen was 10k:1 for a banner ad on a site which ran multiple banner ads - it ran for three months, had millions of views, and resulted in three conversions, all of which canceled within their first month). Low conversion rate 1:500. ...


5

Andrew Goodman is one of the best authors on the subject of AdWords. His book "Winning Results using Google AdWords" (now in the second edition) is a must read and there's a shorter free guide available on his site at http://www.pagezero.com/publications/google-adwords-guide.php You could also check out the PPC Hero blog at http://www.ppchero.com/ as it ...


5

It sounds like the two are related. Google have likely dropped a cookie on your computer that recognises that you've visited the AdWords site. Clear your cookies and see if the issue continues. The good news is that this behaviour is probably just targetting you, and not your site's general audience.


5

Return of Investment I don't believe that using an Adwords API to adapt to downtime on your hosting is the way forward. Instead you should be adjusting your Adword budget and budgeting for reliable hosting, that in some ways is fail proof. A server with greater uptime can be a better return of an investment than a adwords since well you could lose a sale.. ...


4

From what it sounds like, no you will not be able to get 50 clicks a day through the phrases you listed from Google's keyword tool. The Google Keyword Tool shows you searches per day for a given keyword phrase or set of keyword phrases. This is what you need to look at to understand if you will get 50 clicks a day and the cost: Clicks Per Day = Sum of ...


4

You can use the special utm_ query string parameters mentioned here: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=156114 Then switch your phone number out based on (for example) utm_campaign If you use the auto tagging feature (on by default) the parameter to look for is gclid: ...


4

Online PPC campaign management can be a full time job, and it's purpose is to optimize campaigns. Basically you spend your time: a) Deleting unprofitable ads, keywords and audiences, b) Testing new ads, keywords and audiences, c) Adopting and investing more in campaigns and ads that work. d) Improving your website and conversion funnel. To do your job, ...


4

Two if's: If you raise your bids and your competitors also raise their bids to try and match your ridiculous numbers, then you're potentially inflating the market for your keywords on a long term basis with no guarantee that the price will come back down. Depending on your business that could cost you a significant amount of money over a long period of ...


3

Seems that this is possible: Ad Scheduling Ad Scheduling (also known as "day parting") lets you tell Google exactly when you want your ads to run, and more importantly, when you do not want them to run. In addition, more advanced users can automatically modify their bids based on time-of-day and day-of-week cycles in campaign performance. Ad ...


3

You seem to be missing the point. Paid Ads provide potentially instant results depending on your budget (whether or not you can bid high enough per click to guarantee yourself a spot in spot #1). Google Adwords is Google's advertisers platform. PPC (pay per click) advertising takes a lot of planning when done properly - you need to figure out what rate ...


3

Fortunately Google is aware of this scenario and will automatically detect fraud patterns like this and declare the clicks invalid. As long as you're not part of the click scheme you should be ok. So don't use that tool to click on your ads anymore or else you run the risk of being considered a fraudulent user.


3

It doesn't matter whether you're using Unicode, but only whether Adsense supports your language. Looking at the list of supported languages Sinhala is not there, unfortunately, so you won't be able to use Adsense. Update: sorry misread the question. However, for Adwords the policy appears to be the same. See Adwords supported languages and Language ...


3

The "Max CPC" field is the maximum you wish to pay per click. If you enter a Max CPC of $100 then you will never pay more than $100 per click, so the average will always be less than $100 - in this case $6.08. However, restricting it to $10 Max CPC means you're cutting out all the clicks from $10 to $100, therefore the average CPC will be less. Quick ...


3

There's no equivalent to MCC in Google analytics. You must link each adWords account individually to each analytics profile you want. If the client doesn't have a Google it's their responsability to get one. And you should assign their Google Account as an Administrator for the Google Analytics Account. Create one Google Analytics Account to each profile, ...


3

There's a couple of different reason's why this could be happening: You have reached your budget limit for that day You have incorrectly set the keywords You're not bidding high enough You're not advertising in that area Try going to Tools - Ad Preview and Diagnosis and find out what is happening.


2

The cost per click (CPC) is determined by those bidding on the term in an auction format. This means that a bid can open as low as $0.05, with users then trying to outbid each other for rank. Example: User A sets a max bid of $0.25 per click for "keyword". User B wants the top paid position and sets their bid for $0.30. User A now has to decide whether they ...


2

What is Google's AdWords and AdSense trademark policy? Google recognizes the importance of trademarks. Our AdWords Terms and Conditions prohibit intellectual property infringement by advertisers. Advertisers are responsible for the keywords they choose to generate advertisements and the text that they choose to use in those advertisements. ...


2

I have stumbled upon this many times when using Google. However, something I have recently noticed: I live in Amsterdam and there are many companies offering (company)outings. Over the last 2 years the competitions has been growing and the companies started advertising using each others company names. This has been going on for a while and now since a ...


2

I'd Say +1 for PPChero.com already mentioned and add http://ppcblog.com/blog/ In terms of learning, Google has a study guide for passing the test to become an AdWord certified Professional http://adwords.google.com/support/aw/bin/static.py?hl=en&page=examstudy.cs&rd=1 that's about as comprehensive as it gets as far as I have seen, at least when it ...


2

A bit off topic, but this is my general proceeding to improve CTRs: Being ruthless with low CTRs below the average for a period (a month usually). Increase the max bid on the better ones if needed. Search for keywords similar/related to the ones with better CTRs. Wait until the keywords reach a decent number of impressions and repeat the process. I often ...


2

Can spambots click Google Adwords ads? At least one person is in jail for trying it (or, more accurately, trying to blackmail Google because he'd figured out how to do it). Automated clicks remain a concern and Google claims to be able to prevent this type of spam, though it is an arms race which Google does not have a keen incentive to dominate ...


2

Contacted Google. Here's their response: Goal value is assigned to a goal based on the number you enter while setting up a goal. Therefore, it's not possible to do something that you mention, ie, add it retroactively. If the user reaches a certain page on your website at the time the value of the conversion is determined, you may create ...


2

Improperly rendering or Ensure no cloaking is in place; Under construction or All links are OK; Needs a special program to run http://damionbrown.com/2011/01/google-apparently-penalising-adwords-advertisers-with-flash-landing-pages/


2

The issue is likely relating to you not having either: auto tagging enabled within adwords customised url tagging added to the landing pages for your ads. You should have only one of the above, however, to accurately track your sources you will need to ensure one of the above enabled (google adwords autotagging is by far the easiest). If you do have ...


2

Really the only concerns I'd have with that are sample size and time. The more you raise the CPC the fewer clicks you get for the spend, you'll want to make sure you still get a significant enough sample size to determine how things are working. Additionally customers convert differently at different hours of the day and days of the week, if you blast though ...


2

Easy: one's with most searches or the one's with least --> the more searches the better but still, this is up to you. better rank high on a low search keyword with less competition, than not rank at all for a high volume keyword ... "one's with least competition or most" --> the least competition the better the more competition you got, the ...



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