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Google considers redirecting content that is no longer available to be "soft 404". They would like to be able to treat the page the same as a 404 page. If you redirect the expired page to your home page, Google will identify it as a soft 404. It will appear in Google Webmaster Tools as an error. Google won't pass the link juice from inbound links to ...


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The ideal scenario is to keep the content so that it's still indexed, even if not useful. I'll explain: I worked on a video website that while worked with user submitted videos, sometimes we received requests to remove them. This lead to a lot of 404's being returned which wasn't good for SEO. We approached a redirect to the homepage but the number was so ...


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having 431 redirect is better than 410. because if there are links to your page on the web, they will be redirected to new page and give it some SEO juice. you can also keep the content(or just page) and add a no-index to it. it will be removed from search engines and you will be able to remove it after a while without worrying about search engines or ...



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