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The only required elements for the transaction data is a transaction ID, and the only required elements for the transaction products are the transaction ID and the name of the product, as indicated in the same link you posted. Having said that though, if you want to be able to track revenue, you would need to also send price data in the transaction item ...


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This method fails to break out purchases by store accurately because the checkout process is a separate subdirectory One way to do this is to create a custom segment using sequences. You may need to play around with the URL matching a bit to get it right. Once you get that set up, you should be able to filter the transactions down to only those ...


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If the payments are totally handled by paypal then they are taking care of this for you. See this info on PCI DSS compliance https://www.paypal.com/uk/webapps/mpp/pci However if you are additionally taking and storing customer details you have additional obligations under the data protection act. Here is a good roundup... ...



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