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you must enable ecommerce tracking on the view (profile) settings page for your website. After that, you must implement the ga.js ecommerce tracking methods in your shopping cart pages or through your ecommerce software more info here


You can quickly build a basic auction website with https://www.drupal.org/project/commerce_auction. But as other say if it grow it will certainly be easier without a CMS. In my point of view, starting with Drupal commerce will let you quickly try and check if your projets has a market... then if it's works and you are making money you can rewrite it.

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