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The best indicator I have found so far is by looking at the website selling site https://flippa.com/ and keeping an eye on the "High End" sales. The largest sale I've seen go through so far that doesn't hide it's particulars is: https://flippa.com/138899-the-inqusitr-rare-opp-to-buy-15k-month-news-site-with-1-5-million-uniques This particular site ...


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The information you specified Gender, Interests is not a major factor to consider when trying to improve Google Adsense eCPM. What makes Google Adsense so good and popular is the fact they also know your website visitors, and therefor are able to target the ads accordingly. However, your audience demographics might be useful to figure out other revenue ...


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Sometimes, yes. Due to the fact, that Google can target its specific ads better and that the shown ads are focusing on the content the reader is interested in. Hence leading to more clicks, meaning more revenue for you. If you deliver broader topics, shown ads may be revelant to your site (for example PHP topics), but the content the visitor is interested ...



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