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You can choose any URL structure, thereby making sure that they are clean enough to understand. Personally, I would prefer location first because i would be knowing the location where i am going and then the restaurants and i have checked many of your competitors are also using the same structure.


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Search engines will rank the keyword nearest to the domain as the most important, and the keyword nearest to the domain should be the one that's most important to the user. As such, given you're saying in theory you're comparable to Yelp, then my position is that location should be first.


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In your case, it does not matter which order you choose regarding SEO. To make indexation more efficient, don't forget to include the location in your title meta tag. It helps.


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If you are looking at structures like this it is really a case of which type of taxonomy works best for you. I would usually default to putting the L2 (category) landing page as the first part of the structure. So if you have a "Restaurants" page go from /restaurants/location/; if you have a "New York" page then go /new-york/restaurant/. If you have ...


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I don't think there is necessarily a right or wrong answer here, but thinking about it logically, if i'm looking for a restaurant, I would most likely be looking for one within a certain local area. So with that in mind, I'd say www.example.com/new-york/restaurants/abc-restaurant would be the most logical and user friendly approach. You might want to ...



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