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In this Google page: https://support.google.com/webmasters/answer/66359?hl=en Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include: ...


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Your "SEO expert" might be a lying bastard, but this probably isn't the reason. He's absolutely right about this. This is a little known edge case in URL construction. RFC 3986 is the official definition of the URL format and rules on how to encode and decode URL. Any URL parser should be following this as closely as possible to avoid errors and be ...


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Neither, just use canonicals on the posts and pages. That way categories and author pages are never duplicate, but even without canonical Google has the ability to establish what is what. I recommend you install something like Yoast SEO. I also recommend you get more familiar with canonical links.



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