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See each deal in itself is a new content even though it belongs to the same business owner/ deal provider. So rel = canonical should not be used. If the same deal is changed / renewed, then it should ideally be done on the same page/ already existing deal page and you can enhance its visibility on site. If a new page is still required for above case, then ...


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If you are using WordPress as CMS you can install Yoast SEO and in that you can set permalink to overcome this issue. If you are using PHP you will need code to set permalink.



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