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Google does not just ignore links in sections that are display:none. Consider DHTML multi-level drop down menus. In such a menu, you hover over the top level menu item and a list of links drops down. That is a case in which the links are in display:none initially, but user interaction with the page shows them. Using drop down menus like this is ...


2

I think black hats SEO just wanted to hack this website without being detected by the webmaster. Indeed, putting hidden links in a webpage is out of the guidelines edited by Google. However, it doesn't mean that doesn't work for SEO. In general, it doesn't work a long time.



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