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I recommend 2 techniques that worked in 100% cases for me (tested Google, Yahoo, Bing, Yandex). First - meta tags: <meta itemprop="xxx" content="yyy"> Second - hide using position:absolute, z-index, negative margins or similar things: <span itemprop="xxx" style="position:absolute;top:-20000px"> yyy </span> Second is more complicated ...


Publish new content linking to your HP. This will force search engines to recrawl. I found this helps (at least it speeds up the process), above all if you add some new content to the HP too (search engines will eventually compare your website with the content cached and update).


Bing appears to use AJAX to track clicks. I used the Firefox plugin Live HTTP Headers and observed what happened when I clicked on a result in Bing. The search result page did a post request with an XML payload with lots of information about what I clicked on: http://www.bing.com/fd/ls/lsp.aspx POST /fd/ls/lsp.aspx HTTP/1.1 Host: www.bing.com ...

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