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Google doesn’t seem to be using Facebook and Twitter social signals when it comes to ranking. However, there are obviously still plenty of benefits and marketers shouldn’t cease those benefits simply because there doesn’t seem to be direct relation between those two social media platforms and Google ranking. Here's a link for further understanding -> ...


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From the Google Webmaster Guidelines: https://support.google.com/webmasters/answer/66356?hl=en Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link ...



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