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The same events can be sent from multiple places. Just because the "complaint_region" and "send_mail" events are sent together when this button is pressed, it doesn't mean that that is the case everywhere in the application. If you are trying to count the number of users that press the button, you should look in the "unique events" column. 68 users ...


Report, which you'd like to use Acquisition -> Sources -> Google Play, uses UTMs for tracking referrals. You've got hint from GA (mouseover on question mark next to "(direct) / none") that this source contains also referrals, because you don't tag links. You couldn't look in your historical data, but if you add UTMs, you will track a future data.

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