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Without a doubt, you need to disclose these practices in your term of service and privacy policy. My rule of thumb is that you probably shouldn't collect anything that you wouldn't feel comfortable explaining to your users or disclosing publicly (what if you ended up having to explain it in court?). Obviously, you need to be very careful (PCI compliance ...


Segment page views in the GA overview are NOT limited to the page in your segment. Rather, the overview shows the total number of pages seen by visits matching your segment. So the bigger PV numbers show how many pages were viewed across your website by people who, in any visit, went to a page with the /em/. Larger problem is that your overview example ...


Make custom Reports with recently released Google Docs Add-On for Google Analytics more here. No need to learn Apps Scripts. If you need more robust solution to integrate with your app use Google Reporting API devguide


Why not multiply the average by the number of times it occurred? Granted GA samples data but this is a simple mathematical operation that could be handled programmatically in a spreadsheet...not to mention manually in 10 seconds.

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