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Full Referrer means URL which user came from. It could be familiar with your expectations only with filtering by another Dimension ("previous page path" = (entrance)). But there is better report... You need to look at Behaviour > Site Content > Landing Pages ("entrance pages") and then add secondary dimension Full Referrer.


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It sounds like your tracking code may be improperly implemented, or possibly that your site URL structure isn't friendly to Google Analytics. There is unfortunately no way to recover lost data, you can only fix the tracking and gather new, proper data. How does your Page report look? Do you have a similar problem? Does your URL structure use lots of query ...


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You can try this step by step. I think that the biggest problem is in data structure. You need to check that out. And also, I'm not sure if it can handle 2 million events at once. (Never had that many events for import) :) http://www.lunametrics.com/blog/2015/09/28/google-analytics-data-import-guide/


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When posting links to direct people to your site, you should use query strings to assign extra data. This is called Campaign Parameterisation, or Campaign Tagging. There are three parameters you should always add: utm_medium - The marketing channel (social, email, cpc, etc.) utm_source - The advertiser/site/publication in question (facebook, outbrain, ...



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