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You can check the full path of your goals in the User Flow report (however it's in reverse - from the landing page to the conversion). Use the "Converters" segment to refine your report.


Give them (read-only) access to the account. Anything less and some may be tempted to suspect that you're fudging the numbers. If they aren't able to handle analytics, make them nice powerpoints, but let them know they have access to the raw data anyway.

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